Rascasse Audience Intelligence

Münchener Freiheit Audience in Germany

A data profile of the people who buy, follow and care about Münchener Freiheit in Germany — modelled from more than twelve digital signal sources. Münchener Freiheit has an estimated audience of 2,292,935 people in Germany.

#9among Band in Germany#209among Person in Germany#234in Music & Radio

The average Münchener Freiheit fan in Germany is 44.7 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Udo Jürgens, ZDF-Fernsehgarten, with strongest over-indexing on Roland Kaiser (18.21× the country average).

Demographically, the Münchener Freiheit audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Münchener Freiheit fan in Germany is more female, around 44.7 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Münchener Freiheit profile in Germany.

Audience size
2.3M
in Germany
Gender
81.5%♀
18.5% male
Age
44.7
average years
Country rank
#2909
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Münchener Freiheit fans

81.5% are female, 18.5% are male, average age 44.7.

Fig. 02

Gender split

81.5%
Female
18.5%
Male
Demographic split for Münchener Freiheit audience in Germany
MetricValue
Female81.5%
Male18.5%
Average age44.7
Estimated audience size2,292,935
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Münchener Freiheit audience in Germany
Age bracketShare%
16-190%
20-2913%
30-3930%
40-4944%
50+13%
Fig. 04

Worldwide distribution

97.6%

of the worldwide Münchener Freiheit audience comes from Germany.

Worldwide audience distribution share by country for Münchener Freiheit
CountryShare
Germany97.6%
Austria0.5%
Switzerland0.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Münchener Freiheit audience in Germany is strongest.

Fig. 05

Top regions by affinity

Münchener Freiheit fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~1.5M4.10×
02Mecklenburg-Vorpommern~50K1.24×
03Sachsen-Anhalt~60K1.07×
04Thüringen~60K1.07×
05Sachsen~100K0.96×
06Brandenburg~60K0.93×
07Rheinland-Pfalz~90K0.82×
08Baden-Württemberg~200K0.79×
09Saarland~20K0.78×
10Niedersachsen~200K0.72×
11Hessen~100K0.71×
12Schleswig-Holstein~50K0.66×
13Nordrhein-Westfalen~300K0.64×
14Berlin~60K0.62×
15Hamburg~30K0.58×
16Bremen~10K0.58×
Fig. 06

Affinity by region

Affinity by region — Münchener Freiheit, Germany
0.58×1.00×4.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Münchener Freiheit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Münchener Freiheit audience
#·InterestCategoryAffinity×
01ZDF-FernsehgartenMovies & TV19.89×
02Udo JürgensMusic & Radio19.00×
03Roland KaiserMusic & Radio18.21×
04Maite KellyMusic & Radio15.48×
05Jürgen DrewsMusic & Radio14.50×
06Andy BorgMusic & Radio13.78×
07Matthias ReimMusic & Radio12.44×
08Giovanni ZarrellaMusic & Radio10.67×
09Marianne RosenbergMusic & Radio10.42×
10Michael Patrick KellyMusic & Radio10.34×
11Ross AntonyMovies & TV10.17×
12Peter MaffayMusic & Radio9.41×
13Wolfgang PetryMusic & Radio9.04×
14Thomas AndersMusic & Radio8.61×
15Andrea BergMusic & Radio8.28×
16Udo LindenbergMusic & Radio8.10×
17Beatrice EgliMusic & Radio7.58×
18Florian SilbereisenMusic & Radio6.88×
19Sarah ConnorMusic & Radio6.12×
20Helene FischerMusic & Radio3.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Münchener Freiheit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Münchener Freiheit audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
TraditionCONSERVATISM1.64×
Convenience OrientationPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Münchener Freiheit audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
SustainabilityBALANCE0.69×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Münchener Freiheit have in Germany?

Münchener Freiheit has an estimated audience of 2,292,935 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Münchener Freiheit fans?

81.5% of Münchener Freiheit fans are female, 18.5% are male, with an average age of 44.7 years.

03

Which brands do Münchener Freiheit fans like most?

Münchener Freiheit fans show strongest brand affinity for Roland Kaiser (18.21×), Udo Jürgens (19×), and ZDF-Fernsehgarten (19.89×) over the country average.

04

Where do Münchener Freiheit fans live in Germany?

Münchener Freiheit fans in Germany are most concentrated in Bayern (reach ~1.5M), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Münchener Freiheit fans also like?

Beyond Münchener Freiheit itself, the audience over-indexes on Udo Jürgens (19×), ZDF-Fernsehgarten (19.89×), Andy Borg (13.78×), and Maite Kelly (15.48×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Münchener Freiheit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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