NewsIt Audience in Germany
A data profile of the people who buy, follow and care about NewsIt in Germany — modelled from more than twelve digital signal sources. NewsIt has an estimated audience of 308,560 people in Germany.
The average NewsIt fan in Germany is 46.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Pastry, Online casino, Washing machine, with strongest over-indexing on Pastry (3× the country average).
Demographically, the NewsIt audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 6 brand affinities and 16 regions tracked by Rascasse.
The typical NewsIt fan in Germany is balanced, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Pastry.
At a glance
The key figures that characterise the NewsIt profile in Germany.
Search interest · 12-month trend
Audience demographics of NewsIt
53.1% are female, 46.9% are male, average age 46.7.
Gender split
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 46.7 |
| Estimated audience size | 308,560 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 1% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 37% | |
| 50+ | 27% |
Worldwide distribution
of the worldwide NewsIt audience comes from Germany.
| Country | Share |
|---|---|
| Brazil | 97.1% |
| Germany | 0.8% |
| United States | 0.5% |
Geography
Where the NewsIt audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 3.10× | |
| 02 | Bayern | ~100K | 2.67× | |
| 03 | Hessen | ~50K | 2.19× | |
| 04 | Nordrhein-Westfalen | ~100K | 2.06× | |
| 05 | Berlin | ~20K | 1.27× | |
| 06 | Hamburg | ~7K | 1.08× | |
| 07 | Rheinland-Pfalz | ~10K | 0.78× | |
| 08 | Saarland | ~3K | 0.69× | |
| 09 | Schleswig-Holstein | ~7K | 0.67× | |
| 10 | Bremen | ~2K | 0.64× | |
| 11 | Niedersachsen | ~20K | 0.58× | |
| 12 | Brandenburg | ~6K | 0.58× | |
| 13 | Mecklenburg-Vorpommern | ~3K | 0.58× | |
| 14 | Sachsen-Anhalt | ~4K | 0.50× | |
| 15 | Thüringen | ~4K | 0.50× | |
| 16 | Sachsen | ~7K | 0.48× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the NewsIt audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online casino | Games | 6.15× | ||
| 02 | Pastry | Food & Beverages | 3.00× | ||
| 03 | Fever | Health | 2.55× | ||
| 04 | Broker | Business & Career | 1.92× | ||
| 05 | Deutsche Kreditbank | Business & Career | 1.92× | ||
| 06 | Washing machine | Home & Garden | 1.71× |
Personality of the NewsIt audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.00× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Spirituality | BALANCE | 0.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.63× | |
| Convenience Orientation | PREMIUM | 0.74× | |
| Design Affinity | PREMIUM | 1.00× |
Frequently asked questions
How many fans does NewsIt have in Germany?
NewsIt has an estimated audience of 308,560 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NewsIt fans?
53.1% of NewsIt fans are female, 46.9% are male, with an average age of 46.7 years.
Which brands do NewsIt fans like most?
NewsIt fans show strongest brand affinity for Pastry (3×), Online casino (6.15×), and Washing machine (1.71×) over the country average.
Where do NewsIt fans live in Germany?
NewsIt fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do NewsIt fans also like?
Beyond NewsIt itself, the audience over-indexes on Online casino (6.15×), Washing machine (1.71×), Fever (2.55×), and Broker (1.92×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More News audiences in Germany
See NewsIt audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for NewsIt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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