NewsIt Audience in Germany
NewsIt has an estimated audience of 307,230 people in Germany. 53.1% are female, 46.9% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Pastry, Online casino, Fever.
The average NewsIt fan in Germany is 46.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Pastry, Online casino, Fever, with strongest over-indexing on Pastry (2.11× the country average). Demographically, the NewsIt audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 3 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of NewsIt fans
| Metric | Value |
|---|---|
| Female | 53.1% |
| Male | 46.9% |
| Average age | 46.7 |
| Estimated audience size | 307,230 |
Audience persona
The typical NewsIt fan in Germany is balanced, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Pastry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 141,506 | 2.11× |
| Bayern | 134,224 | 2.72× |
| Baden-Württemberg | 123,698 | 2.95× |
| Hessen | 53,371 | 2.28× |
| Berlin | 18,556 | 1.35× |
| Niedersachsen | 15,672 | 0.53× |
| Rheinland-Pfalz | 12,948 | 0.84× |
| Schleswig-Holstein | 7,592 | 0.69× |
| Hamburg | 7,277 | 1.05× |
| Sachsen | 5,863 | 0.39× |
| Brandenburg | 3,223 | 0.34× |
| Thüringen | 1,202 | 0.15× |
| Sachsen-Anhalt | 1,180 | 0.15× |
| Bremen | 646 | 0.25× |
| Mecklenburg-Vorpommern | 629 | 0.11× |
| Saarland | 417 | 0.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pastry | 2.11× | Food & Beverages |
| Online casino | 5.17× | Games |
| Fever | 1.53× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 0.87 |
| Convenience Orientation | PREMIUM | 0.44 |
| Spirituality | BALANCE | 0.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 97.2% |
| Germany | 0.8% |
| United States | 0.5% |
See NewsIt audiences in other countries
More News audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does NewsIt have in Germany?
NewsIt has an estimated audience of 307,230 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NewsIt fans?
53.1% of NewsIt fans are female, 46.9% are male, with an average age of 46.7 years.
Which brands do NewsIt fans like most?
NewsIt fans show strongest brand affinity for Pastry (2.11×), Online casino (5.17×), and Fever (1.53×) over the country average.
Where do NewsIt fans live in Germany?
NewsIt fans in Germany are most concentrated in Nordrhein-Westfalen (reach 141,506), Bayern (reach 134,224), and Baden-Württemberg (reach 123,698). These three regions account for the largest share of the active audience.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NewsIt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.