Oscar (footballer, born 1991) Audience in Germany
Oscar (footballer, born 1991) has an estimated audience of 553,088 people in Germany. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Red wine, Bicycle helmet, Robotic vacuum cleaner, Boxer shorts, Zumba Dance.
Oscar (footballer, born 1991) fans in Germany are concentrated in Nordrhein-Westfalen, with strong brand affinity for Red wine. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Red wine, Bicycle helmet, Robotic vacuum cleaner, with strongest over-indexing on Red wine (3.9× the country average). Compared to the country baseline, this audience shows distinctive patterns across 7 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Person · Subtype: Soccer
Demographics of Oscar (footballer, born 1991) fans
| Metric | Value |
|---|---|
| Estimated audience size | 553,088 |
Audience persona
The typical Oscar (footballer, born 1991) fan in Germany shows strong Urban Lifestyle tendencies and a notable affinity for Red wine.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 133,506 | 1.1× |
| Bayern | 95,916 | 1.08× |
| Baden-Württemberg | 83,492 | 1.11× |
| Niedersachsen | 54,426 | 1.01× |
| Hessen | 51,299 | 1.22× |
| Berlin | 35,394 | 1.43× |
| Rheinland-Pfalz | 30,364 | 1.1× |
| Sachsen | 23,618 | 0.87× |
| Schleswig-Holstein | 16,926 | 0.85× |
| Brandenburg | 16,025 | 0.93× |
| Hamburg | 15,548 | 1.24× |
| Thüringen | 12,951 | 0.92× |
| Sachsen-Anhalt | 10,176 | 0.71× |
| Mecklenburg-Vorpommern | 6,852 | 0.65× |
| Saarland | 5,273 | 0.78× |
| Bremen | 4,725 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red wine | 3.9× | Food & Beverages |
| Bicycle helmet | 2.92× | Cars & Mobility |
| Robotic vacuum cleaner | 5.5× | Home & Garden |
| Boxer shorts | 5.24× | Fashion & Accessoires |
| Zumba Dance | 2.32× | Sports |
| Art Basel | 2.08× | Arts & Culture |
| Sugaring | 3.11× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.5% |
| Brazil | 15.8% |
| France | 7.2% |
See Oscar (footballer, born 1991) audiences in other countries
- Oscar (footballer, born 1991) — United States
- Oscar (footballer, born 1991) — United Kingdom
- Oscar (footballer, born 1991) — France
- Oscar (footballer, born 1991) — Italy
- Oscar (footballer, born 1991) — Spain
- Oscar (footballer, born 1991) — Brazil
- Oscar (footballer, born 1991) — Japan
- Oscar (footballer, born 1991) — South Korea
- Oscar (footballer, born 1991) — India
More Soccer audiences in Germany
- FC Bayern Munich (33,449,372)
- Borussia Dortmund (28,454,755)
- Bundesliga (21,985,904)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Oscar (footballer, born 1991). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.