A data profile of the people who buy, follow and care about Oscar (footballer, born 1991) in United States — modelled from more than twelve digital signal sources. Oscar (footballer, born 1991) has an estimated audience of 4,387,806 people in United States.
Oscar (footballer, born 1991) fans in United States are concentrated in Florida, with strong brand affinity for Solar energy.
The audience is concentrated in Florida, California, Texas.
Top brand affinities include Solar energy, Discount Tire, Air pollution, with strongest over-indexing on Solar energy (4.67× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Oscar (footballer, born 1991) fan in United States shows strong Patriotism tendencies and a notable affinity for Solar energy.
The key figures that characterise the Oscar (footballer, born 1991) profile in United States.
| Metric | Value |
|---|---|
| Estimated audience size | 4,387,806 |
Where the Oscar (footballer, born 1991) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~100K | 2.12× | |
| 02 | Nebraska | ~40K | 2.04× | |
| 03 | Florida | ~600K | 2.02× | |
| 04 | Georgia | ~200K | 1.83× | |
| 05 | Washington, District of Columbia | ~20K | 1.64× | |
| 06 | Massachusetts | ~100K | 1.42× | |
| 07 | New York | ~300K | 1.38× | |
| 08 | Tennessee | ~100K | 1.38× | |
| 09 | California | ~600K | 1.23× | |
| 10 | Maryland | ~90K | 1.19× | |
| 11 | West Virginia | ~20K | 1.18× | |
| 12 | New Jersey | ~100K | 1.17× | |
| 13 | Arizona | ~100K | 1.13× | |
| 14 | South Carolina | ~70K | 1.12× | |
| 15 | Illinois | ~200K | 1.07× | |
| 16 | Connecticut | ~50K | 1.06× | |
| 17 | Virginia | ~100K | 0.99× | |
| 18 | Oregon | ~50K | 0.98× | |
| 19 | Iowa | ~40K | 0.98× | |
| 20 | Rhode Island | ~10K | 0.98× | |
| 21 | Washington | ~80K | 0.96× | |
| 22 | Utah | ~40K | 0.95× | |
| 23 | Vermont | ~7K | 0.95× | |
| 24 | Colorado | ~60K | 0.94× | |
| 25 | Pennsylvania | ~100K | 0.93× | |
| 26 | Kansas | ~30K | 0.93× | |
| 27 | Texas | ~300K | 0.91× | |
| 28 | Ohio | ~100K | 0.90× | |
| 29 | Missouri | ~60K | 0.88× | |
| 30 | Nevada | ~40K | 0.86× | |
| 31 | Minnesota | ~50K | 0.85× | |
| 32 | Louisiana | ~50K | 0.85× | |
| 33 | Kentucky | ~50K | 0.83× | |
| 34 | New Hampshire | ~10K | 0.83× | |
| 35 | North Carolina | ~100K | 0.82× | |
| 36 | Alabama | ~50K | 0.81× | |
| 37 | Oklahoma | ~40K | 0.77× | |
| 38 | Michigan | ~90K | 0.75× | |
| 39 | Maine | ~10K | 0.75× | |
| 40 | South Dakota | ~7K | 0.75× | |
| 41 | Hawaii | ~10K | 0.74× | |
| 42 | Delaware | ~9K | 0.74× | |
| 43 | Indiana | ~60K | 0.73× | |
| 44 | Alaska | ~7K | 0.72× | |
| 45 | New Mexico | ~10K | 0.66× | |
| 46 | North Dakota | ~6K | 0.66× | |
| 47 | Arkansas | ~20K | 0.63× | |
| 48 | Idaho | ~10K | 0.63× | |
| 49 | Montana | ~8K | 0.63× | |
| 50 | Mississippi | ~20K | 0.54× |
The strongest cross-interests of the Oscar (footballer, born 1991) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | United States national football team | Sports | 6.99× | ||
| 02 | Air pollution | Health | 5.64× | ||
| 03 | La Liga | Sports | 5.40× | ||
| 04 | Liga MX | Sports | 5.01× | ||
| 05 | Solar energy | Home & Garden | 4.67× | ||
| 06 | Discount Tire | Shopping | 4.35× | ||
| 07 | Electric vehicle | Cars & Mobility | 3.80× | ||
| 08 | Virtual reality | Technology & Electronics | 2.92× | ||
| 09 | O'Reilly Auto Parts | Cars & Mobility | 2.67× | ||
| 10 | Advance Auto Parts | Cars & Mobility | 2.67× | ||
| 11 | NASDAQ | Business & Career | 2.43× | ||
| 12 | AutoZone | Cars & Mobility | 2.36× | ||
| 13 | Vehicle insurance | Cars & Mobility | 2.20× | ||
| 14 | FIFA World Cup | Sports | 2.14× | ||
| 15 | McDonald's | Food & Beverages | 2.12× | ||
| 16 | Las Vegas | Travel & Leisure | 2.03× | ||
| 17 | Financial services | Business & Career | 1.72× | ||
| 18 | Subway | Food & Beverages | 1.66× | ||
| 19 | SUVs | Cars & Mobility | 1.60× | ||
| 20 | Google Maps | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.77× | |
| Need for Security | CONSERVATISM | 1.52× | |
| Convenience Orientation | PREMIUM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.60× | |
| Healthy Lifestyle | BALANCE | 0.73× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Oscar (footballer, born 1991). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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