Oscar (footballer, born 1991) Audience in United States

Oscar (footballer, born 1991) logo

Oscar (footballer, born 1991) has an estimated audience of 4,333,360 people in United States. Top regions: Florida, California, Texas. Top brand affinities: Google Maps, Indeed.com, CarGurus, Enterprise Rent-A-Car, Capital One.

Oscar (footballer, born 1991) fans in United States are concentrated in Florida, with strong brand affinity for Google Maps. The audience is concentrated in Florida, California, Texas. Top brand affinities include Google Maps, Indeed.com, CarGurus, with strongest over-indexing on Google Maps (4.64× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Oscar (footballer, born 1991) fans

Demographic split for Oscar (footballer, born 1991) audience in United States
MetricValue
Estimated audience size4,333,360

Audience persona

The typical Oscar (footballer, born 1991) fan in United States shows strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Oscar (footballer, born 1991) in United States
RegionReachAffinity
Florida635,1882.17×
California585,9591.23×
Texas360,6590.97×
New York348,2541.44×
Georgia263,1161.97×
Illinois160,2871.11×
Wisconsin143,9852.21×
Pennsylvania136,5670.94×
New Jersey124,6221.13×
Ohio123,9670.93×
Massachusetts120,2561.41×
Tennessee119,7971.38×
North Carolina108,0080.83×
Virginia106,5721.01×
Arizona104,2961.18×
Maryland88,7541.19×
Michigan86,3600.76×
Washington81,6820.94×
South Carolina77,7941.19×
Colorado64,9820.95×
Missouri63,0630.9×
Indiana57,8530.73×
Minnesota53,0900.86×
Oregon48,2800.97×
Alabama48,2390.8×
Connecticut47,6121.1×
Nebraska44,6172.05×
Kentucky43,7340.8×
Louisiana39,6800.71×
Oklahoma37,8490.79×
Utah36,6590.94×
Iowa36,2141.01×
Nevada35,5710.85×
Kansas31,6330.93×
West Virginia22,9311.14×
Washington, District of Columbia21,0471.62×
Arkansas20,5200.57×
Mississippi16,9070.47×
New Hampshire13,5950.8×
Hawaii13,4630.72×
Idaho13,3720.62×
New Mexico13,3190.61×
Rhode Island13,1180.95×
Maine11,1630.72×
Delaware8,2950.69×
Montana6,9520.58×
South Dakota6,8930.69×
Vermont6,6640.88×
Alaska6,2900.68×
North Dakota5,2710.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Oscar (footballer, born 1991) audience
BrandAffinityCategory
Google Maps4.64×Internet & Social Media
Indeed.com4.09×Business & Career
CarGurus5.67×Cars & Mobility
Enterprise Rent-A-Car4.85×Cars & Mobility
Capital One3.02×Business & Career
Apple Store5.63×Shopping
AutoZone2.82×Cars & Mobility
FC Bayern Munich4.64×Sports
Autism Awareness6.09×Health
Diabetes mellitus awareness4.28×Health
Liga MX5.56×Sports
Discount Tire3.68×Shopping
Singer-songwriter2.26×Music & Radio
Advance Auto Parts3.2×Cars & Mobility
Real Madrid C.F.2.5×Sports
O'Reilly Auto Parts3.16×Cars & Mobility
Fast food1.83×Food & Beverages
Microblogging4.44×Technology & Electronics
FIFA World Cup1.97×Sports
Google News2.9×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Oscar (footballer, born 1991) audience
TraitClusterScore
Family OrientationCONSERVATISM1.53
Luxury OrientationPREMIUM1.48
LGBTQ+ IdentityOPEN1.35
Urban LifestyleOPEN1.32
Risk AppetiteTHRILL1.28
Quality AwarenessPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Oscar (footballer, born 1991)
CountryShare
United States38.5%
Brazil15.8%
France7.2%

See Oscar (footballer, born 1991) audiences in other countries

More Soccer audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Oscar (footballer, born 1991). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.