Rascasse Audience Intelligence

Paula Lambert Audience in Germany

A data profile of the people who buy, follow and care about Paula Lambert in Germany — modelled from more than twelve digital signal sources. Paula Lambert has an estimated audience of 515,954 people in Germany.

#723among Actor Actress or TV Star in Germany#2157among Person in Germany#1766in Movies & TV

The average Paula Lambert fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Barbara Schöneberger, Charlotte Würdig, Beatrice Egli, with strongest over-indexing on Barbara Schöneberger (36.1× the country average).

Demographically, the Paula Lambert audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Paula Lambert fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Barbara Schöneberger.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Paula Lambert profile in Germany.

Audience size
516K
in Germany
Gender
66.3%♀
33.7% male
Age
41.0
average years
Country rank
#11453
Person in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Paula Lambert fans

66.3% are female, 33.7% are male, average age 41.0.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Paula Lambert audience in Germany
MetricValue
Female66.3%
Male33.7%
Average age41.0
Estimated audience size515,954
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Paula Lambert audience in Germany
Age bracketShare%
16-1914%
20-2921%
30-3921%
40-4921%
50+24%
Fig. 04

Worldwide distribution

89.0%

of the worldwide Paula Lambert audience comes from Germany.

Worldwide audience distribution share by country for Paula Lambert
CountryShare
Germany89.0%
Austria4.9%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Paula Lambert audience in Germany is strongest.

Fig. 05

Top regions by affinity

Paula Lambert fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~9K1.34×
02Rheinland-Pfalz~30K1.30×
03Sachsen~30K1.14×
04Mecklenburg-Vorpommern~10K1.14×
05Schleswig-Holstein~20K1.12×
06Brandenburg~20K1.11×
07Sachsen-Anhalt~10K1.02×
08Niedersachsen~50K1.00×
09Thüringen~10K1.00×
10Hamburg~10K0.95×
11Bayern~70K0.89×
12Nordrhein-Westfalen~100K0.86×
13Berlin~20K0.86×
14Bremen~4K0.82×
15Hessen~30K0.78×
16Baden-Württemberg~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Paula Lambert, Germany
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Paula Lambert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Paula Lambert audience
#·InterestCategoryAffinity×
01Charlotte WürdigMovies & TV69.98×
02Barbara SchönebergerMovies & TV36.10×
03Beatrice EgliMusic & Radio16.52×
04Roland KaiserMusic & Radio10.11×
05Udo JürgensMusic & Radio10.02×
06Michael Patrick KellyMusic & Radio9.45×
07Andy BorgMusic & Radio9.05×
08Maite KellyMusic & Radio8.87×
09Jürgen DrewsMusic & Radio8.70×
10Semino RossiMusic & Radio8.57×
11Ross AntonyMovies & TV7.48×
12ZDF-FernsehgartenMovies & TV7.17×
13Jeanette BiedermannMusic & Radio7.00×
14Thomas AndersMusic & Radio6.58×
15Sarah ConnorMusic & Radio5.82×
16Andrea BergMusic & Radio5.40×
17Florian SilbereisenMusic & Radio4.44×
18Helene FischerMusic & Radio3.77×
19HugendubelShopping3.62×
20TagesschauMovies & TV2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Paula Lambert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Paula Lambert audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
TraditionCONSERVATISM1.26×
Pet OwnershipJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Paula Lambert audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Risk AppetiteTHRILL0.83×
Sports ActivityPOWER0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Paula Lambert have in Germany?

Paula Lambert has an estimated audience of 515,954 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Paula Lambert fans?

66.3% of Paula Lambert fans are female, 33.7% are male, with an average age of 41.0 years.

03

Which brands do Paula Lambert fans like most?

Paula Lambert fans show strongest brand affinity for Barbara Schöneberger (36.1×), Charlotte Würdig (69.98×), and Beatrice Egli (16.52×) over the country average.

04

Where do Paula Lambert fans live in Germany?

Paula Lambert fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Paula Lambert fans also like?

Beyond Paula Lambert itself, the audience over-indexes on Charlotte Würdig (69.98×), Beatrice Egli (16.52×), Roland Kaiser (10.11×), and Udo Jürgens (10.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Paula Lambert audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Paula Lambert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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