Rascasse Audience Intelligence

Pluto (Disney) Audience in Germany

A data profile of the people who buy, follow and care about Pluto (Disney) in Germany — modelled from more than twelve digital signal sources. Pluto (Disney) has an estimated audience of 364,475 people in Germany.

#65among Fictional Character in Germany#2473in Movies & TV

The average Pluto (Disney) fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Beetlejuice, Scooby-Doo, Catherine O'Hara, with strongest over-indexing on Beetlejuice (17.37× the country average).

Demographically, the Pluto (Disney) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Individualism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pluto (Disney) fan in Germany is balanced, around 42.6 years old, with strong Individualism tendencies and a notable affinity for Beetlejuice.

Category: Movies & TV · Type: Fictional Character

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pluto (Disney) profile in Germany.

Audience size
364K
in Germany
Gender
47.2%♀
52.8% male
Age
42.6
average years
Country rank
#15081
Fictional Character in Germany
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pluto (Disney) fans

47.2% are female, 52.8% are male, average age 42.6.

Fig. 02

Gender split

47.2%
Female
52.8%
Male
Demographic split for Pluto (Disney) audience in Germany
MetricValue
Female47.2%
Male52.8%
Average age42.6
Estimated audience size364,475
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Pluto (Disney) audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3923%
40-4930%
50+21%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Pluto (Disney) audience comes from Germany.

Worldwide audience distribution share by country for Pluto (Disney)
CountryShare
United States29.4%
Japan12.3%
Mexico8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pluto (Disney) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pluto (Disney) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~70K4.50×
02Nordrhein-Westfalen~90K1.07×
03Bremen~3K0.98×
04Rheinland-Pfalz~20K0.96×
05Hessen~30K0.93×
06Mecklenburg-Vorpommern~6K0.89×
07Thüringen~8K0.87×
08Brandenburg~10K0.86×
09Schleswig-Holstein~10K0.85×
10Niedersachsen~30K0.84×
11Hamburg~7K0.84×
12Baden-Württemberg~40K0.83×
13Saarland~4K0.83×
14Bayern~50K0.82×
15Sachsen~10K0.79×
16Sachsen-Anhalt~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Pluto (Disney), Germany
0.78×1.00×4.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pluto (Disney) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pluto (Disney) audience
#·InterestCategoryAffinity×
01Ice cream cakeFood & Beverages42.70×
02The NutcrackerMusic & Radio23.16×
03Funny animalInternet & Social Media20.88×
04Catherine O'HaraMovies & TV20.00×
05Jude LawMovies & TV20.00×
06High School DxDMovies & TV20.00×
07Descendants (2015 film)Movies & TV18.46×
08Pocahontas (1995 film)Movies & TV17.61×
09BeetlejuiceMovies & TV17.37×
10DumboMovies & TV17.31×
11Donald DuckMovies & TV16.79×
12Austin Powers (film series)Movies & TV15.51×
13Starship Troopers (film)Movies & TV15.39×
14Scooby-DooMovies & TV15.27×
15Stitch!Movies & TV15.06×
16Tinker Bell (film series)Movies & TV12.05×
17Walt Disney WorldTravel & Leisure6.23×
18Western UnionBusiness & Career4.81×
19Child developmentBusiness & Career3.72×
20HugendubelShopping3.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pluto (Disney) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pluto (Disney) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.55×
Community OrientationOPEN1.48×
Family OrientationCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pluto (Disney) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.79×
Sports ActivityPOWER0.82×
Luxury OrientationPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pluto (Disney) have in Germany?

Pluto (Disney) has an estimated audience of 364,475 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Pluto (Disney) fans?

47.2% of Pluto (Disney) fans are female, 52.8% are male, with an average age of 42.6 years.

03

Which brands do Pluto (Disney) fans like most?

Pluto (Disney) fans show strongest brand affinity for Beetlejuice (17.37×), Scooby-Doo (15.27×), and Catherine O'Hara (20×) over the country average.

04

Where do Pluto (Disney) fans live in Germany?

Pluto (Disney) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Berlin (reach ~70K), and Bayern (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Pluto (Disney) fans also like?

Beyond Pluto (Disney) itself, the audience over-indexes on Scooby-Doo (15.27×), Catherine O'Hara (20×), The Nutcracker (23.16×), and Ice cream cake (42.7×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Pluto (Disney) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pluto (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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