Pluto (Disney) Audience in Germany
Pluto (Disney) has an estimated audience of 363,869 people in Germany. 47.2% are female, 52.8% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Pillow, Dog breed, Moroccan riad, Home Office.
The average Pluto (Disney) fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Pillow, Dog breed, with strongest over-indexing on Rossmann (1.83× the country average). Demographically, the Pluto (Disney) audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Fictional Character
Demographics of Pluto (Disney) fans
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 42.6 |
| Estimated audience size | 363,869 |
Audience persona
The typical Pluto (Disney) fan in Germany is balanced, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,585 | 1.23× |
| Bayern | 54,386 | 0.93× |
| Baden-Württemberg | 46,859 | 0.94× |
| Niedersachsen | 33,013 | 0.93× |
| Hessen | 28,784 | 1.04× |
| Berlin | 25,858 | 1.59× |
| Rheinland-Pfalz | 19,359 | 1.06× |
| Sachsen | 15,472 | 0.87× |
| Schleswig-Holstein | 12,160 | 0.93× |
| Brandenburg | 10,323 | 0.91× |
| Thüringen | 8,691 | 0.94× |
| Sachsen-Anhalt | 7,742 | 0.82× |
| Hamburg | 7,640 | 0.93× |
| Mecklenburg-Vorpommern | 6,674 | 0.96× |
| Saarland | 3,769 | 0.84× |
| Bremen | 3,339 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.83× | Shopping |
| Pillow | 3.02× | Home & Garden |
| Dog breed | 1.55× | Pets & Animals |
| Moroccan riad | 8.51× | Politics & Society |
| Home Office | 1.51× | Business & Career |
| Minestrone | 2.44× | Food & Beverages |
| Esra Erol | 5.09× | Movies & TV |
| Škoda Kodiaq | 1.84× | Cars & Mobility |
| Jack White | 1.74× | Movies & TV |
| Este, Veneto | 2.14× | Travel & Leisure |
| Time (magazine) | 1.72× | News |
| Gretsch Guitars | 17.51× | Music & Radio |
| Klis | 19.18× | Travel & Leisure |
| The Client (1994 film) | 5.19× | Movies & TV |
| Harvey Mudd College | 12.85× | Business & Career |
| L'Île-Rousse | 8.79× | Travel & Leisure |
| Corona (band) | 1.56× | Music & Radio |
| Faberlic | 20× | Beauty & Wellness |
| Fat-tailed sheep | 11.35× | Pets & Animals |
| Medieval fantasy | 5.83× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.71 |
| Pet Ownership | JOY | 1.58 |
| Family Orientation | CONSERVATISM | 1.48 |
| Price Sensitivity | PREMIUM | 1.34 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Community Orientation | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| Japan | 12.4% |
| Mexico | 8.6% |
See Pluto (Disney) audiences in other countries
More Movies & TV audiences in Germany
- Bubbles (The Wire) (6,973,525)
- banks (3,753,523)
- Juliet (3,355,041)
- Mary Poppins (character) (2,168,568)
- J.D. (Scrubs) (2,141,750)
Frequently asked questions
How many fans does Pluto (Disney) have in Germany?
Pluto (Disney) has an estimated audience of 363,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pluto (Disney) fans?
47.2% of Pluto (Disney) fans are female, 52.8% are male, with an average age of 42.6 years.
Which brands do Pluto (Disney) fans like most?
Pluto (Disney) fans show strongest brand affinity for Rossmann (1.83×), Pillow (3.02×), and Dog breed (1.55×) over the country average.
Where do Pluto (Disney) fans live in Germany?
Pluto (Disney) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,585), Bayern (reach 54,386), and Baden-Württemberg (reach 46,859). These three regions account for the largest share of the active audience.
What other brands do Pluto (Disney) fans also like?
Beyond Pluto (Disney) itself, the audience over-indexes on Pillow (3.02×), Dog breed (1.55×), Moroccan riad (8.51×), and Home Office (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pluto (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.