Pluto (Disney) Audience in United States

Pluto (Disney) logo

Pluto (Disney) has an estimated audience of 1,663,895 people in United States. 61.7% are female, 38.3% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Meals on Wheels, Elsword, JDM Cars, Gran Torino, Nationality.

The average Pluto (Disney) fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Meals on Wheels, Elsword, JDM Cars, with strongest over-indexing on Meals on Wheels (8.33× the country average). Demographically, the Pluto (Disney) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Fictional Character

Demographics of Pluto (Disney) fans

Demographic split for Pluto (Disney) audience in United States
MetricValue
Female61.7%
Male38.3%
Average age40.5
Estimated audience size1,663,895

Audience persona

The typical Pluto (Disney) fan in United States is more female, around 40.5 years old, with strong Indulgence tendencies and a notable affinity for Meals on Wheels.

Top regions in United States

Top regions ranked by reach for Pluto (Disney) in United States
RegionReachAffinity
California192,2691.05×
Texas152,3281.06×
Florida120,2281.07×
New York93,6711.01×
Illinois58,4921.06×
Pennsylvania56,3081.01×
North Carolina55,7091.11×
Georgia54,3041.06×
Ohio51,9751.01×
Virginia43,4591.07×
Michigan42,8530.98×
New Jersey37,6540.89×
Tennessee36,0681.08×
Washington35,0231.05×
Arizona35,0181.03×
Indiana30,6441.01×
Maryland30,3701.06×
Massachusetts28,8510.88×
Missouri27,5661.03×
South Carolina25,0321×
Minnesota23,6960.99×
Colorado23,6460.9×
Alabama22,5420.97×
Kentucky22,3231.07×
Wisconsin20,8910.83×
Oregon20,6041.08×
Louisiana19,9350.93×
Oklahoma19,4791.05×
Mississippi17,3051.26×
Connecticut17,0131.02×
Nevada15,8020.98×
Arkansas13,6350.99×
Utah13,3130.89×
Kansas12,5070.95×
Iowa11,7640.86×
West Virginia8,9811.16×
New Mexico8,9741.08×
North Dakota8,3242.44×
Idaho6,9520.83×
Hawaii6,5420.91×
Nebraska6,2840.75×
New Hampshire5,4450.83×
Maine5,2350.88×
Washington, District of Columbia4,5060.9×
Rhode Island4,5020.85×
Montana4,2150.91×
Delaware3,9210.85×
South Dakota3,3870.88×
Alaska3,2170.9×
Vermont2,0560.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pluto (Disney) audience
BrandAffinityCategory
Meals on Wheels8.33×Food & Beverages
Elsword22.65×Games
JDM Cars8.33×Cars & Mobility
Gran Torino7.06×Movies & TV
Nationality1.8×Politics & Society
Home staging3.45×Home & Garden
Hongik University7.94×Business & Career
Throne of Glass4.52×Literature
Mothercare1.88×Kids & Family
Staycation1.83×Home & Garden
JDSU1.66×Business & Career
Voter registration2.44×Politics & Society
Electrolyte2.25×Health
Monogram1.74×Home & Garden
Historic site1.91×Arts & Culture
Vocal harmony2.01×Music & Radio
UK garage2.31×Music & Radio
Keene, New Hampshire8.33×Travel & Leisure
Grinch1.63×Movies & TV
Corona (band)2.32×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pluto (Disney) audience
TraitClusterScore
IndulgenceJOY1.63
Healthy LifestyleBALANCE1.44
Pet OwnershipJOY1.32
ExtroversionTHRILL1.32
CreativityOPEN1.28
Luxury OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Pluto (Disney)
CountryShare
United States29.4%
Japan12.4%
Mexico8.6%

See Pluto (Disney) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Pluto (Disney) have in United States?

Pluto (Disney) has an estimated audience of 1,663,895 people in United States, concentrated in California and Texas.

What is the gender split and age of Pluto (Disney) fans?

61.7% of Pluto (Disney) fans are female, 38.3% are male, with an average age of 40.5 years.

Which brands do Pluto (Disney) fans like most?

Pluto (Disney) fans show strongest brand affinity for Meals on Wheels (8.33×), Elsword (22.65×), and JDM Cars (8.33×) over the country average.

Where do Pluto (Disney) fans live in United States?

Pluto (Disney) fans in United States are most concentrated in California (reach 192,269), Texas (reach 152,328), and Florida (reach 120,228). These three regions account for the largest share of the active audience.

What other brands do Pluto (Disney) fans also like?

Beyond Pluto (Disney) itself, the audience over-indexes on Elsword (22.65×), JDM Cars (8.33×), Gran Torino (7.06×), and Nationality (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pluto (Disney). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.