Roger Whittaker Audience in Germany

Roger Whittaker has an estimated audience of 711,852 people in Germany. 63.0% are female, 37.0% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Time (magazine), Rossmann, Home Office, Jack White, Snow White (Fables).
The average Roger Whittaker fan in Germany is 43.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Time (magazine), Rossmann, Home Office, with strongest over-indexing on Time (magazine) (10.82× the country average). Demographically, the Roger Whittaker audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Roger Whittaker fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 43.6 |
| Estimated audience size | 711,852 |
Audience persona
The typical Roger Whittaker fan in Germany is more female, around 43.6 years old, with strong Pet Ownership tendencies and a notable affinity for Time (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,869 | 0.71× |
| Bayern | 69,955 | 0.61× |
| Sachsen | 64,716 | 1.85× |
| Niedersachsen | 64,532 | 0.93× |
| Baden-Württemberg | 47,306 | 0.49× |
| Sachsen-Anhalt | 35,179 | 1.91× |
| Hessen | 32,876 | 0.61× |
| Brandenburg | 32,517 | 1.47× |
| Thüringen | 29,906 | 1.65× |
| Rheinland-Pfalz | 24,614 | 0.69× |
| Berlin | 24,231 | 0.76× |
| Mecklenburg-Vorpommern | 23,622 | 1.74× |
| Schleswig-Holstein | 22,479 | 0.88× |
| Hamburg | 10,538 | 0.66× |
| Saarland | 5,037 | 0.58× |
| Bremen | 2,887 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Time (magazine) | 10.82× | News |
| Rossmann | 1.98× | Shopping |
| Home Office | 2.46× | Business & Career |
| Jack White | 1.98× | Movies & TV |
| Snow White (Fables) | 1.77× | Literature |
| Emperor Entertainment Group | 2.48× | Business & Career |
| Competitive dance | 3.07× | Sports |
| Information sensitivity | 2.49× | Technology & Electronics |
| Jan Guillou | 10.27× | Literature |
| Janitor | 2.52× | Home & Garden |
| Carrie (novel) | 2.29× | Literature |
| New Era (Namibia) | 1.64× | News |
| Esra Erol | 2.13× | Movies & TV |
| Throne of Glass | 2.11× | Literature |
| The Equalizer | 1.83× | Movies & TV |
| Brunello Cucinelli | 1.62× | Fashion & Accessoires |
| Gender-neutral language | 1.88× | Politics & Society |
| Celtic mythology | 1.79× | Arts & Culture |
| Chromebook | 2.2× | Technology & Electronics |
| Homesteading | 2.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.24 |
| Healthy Lifestyle | BALANCE | 1.04 |
| Sports Activity | POWER | 0.98 |
| Family Orientation | CONSERVATISM | 0.97 |
| LGBTQ+ Identity | OPEN | 0.96 |
| Community Orientation | OPEN | 0.92 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 60.7% |
| Austria | 6.9% |
| United Kingdom | 6.0% |
See Roger Whittaker audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Roger Whittaker have in Germany?
Roger Whittaker has an estimated audience of 711,852 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Roger Whittaker fans?
63.0% of Roger Whittaker fans are female, 37.0% are male, with an average age of 43.6 years.
Which brands do Roger Whittaker fans like most?
Roger Whittaker fans show strongest brand affinity for Time (magazine) (10.82×), Rossmann (1.98×), and Home Office (2.46×) over the country average.
Where do Roger Whittaker fans live in Germany?
Roger Whittaker fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,869), Bayern (reach 69,955), and Sachsen (reach 64,716). These three regions account for the largest share of the active audience.
What other brands do Roger Whittaker fans also like?
Beyond Roger Whittaker itself, the audience over-indexes on Rossmann (1.98×), Home Office (2.46×), Jack White (1.98×), and Snow White (Fables) (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Roger Whittaker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.