Stains Audience in Germany
Stains has an estimated audience of 1,164,914 people in Germany. 74.8% are female, 25.2% are male, average age 46.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Goes, Esra Erol, Progressive rock, Jack White.
The average Stains fan in Germany is 46.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Goes, Esra Erol, with strongest over-indexing on Rossmann (1.96× the country average). Demographically, the Stains audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Need for Security, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Stains fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 46.3 |
| Estimated audience size | 1,164,914 |
Audience persona
The typical Stains fan in Germany is more female, around 46.3 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 278,230 | 1.09× |
| Bayern | 206,901 | 1.1× |
| Baden-Württemberg | 168,729 | 1.06× |
| Hessen | 129,659 | 1.46× |
| Niedersachsen | 107,838 | 0.95× |
| Berlin | 73,138 | 1.4× |
| Rheinland-Pfalz | 59,049 | 1.01× |
| Sachsen | 47,186 | 0.83× |
| Schleswig-Holstein | 35,780 | 0.86× |
| Hamburg | 31,242 | 1.19× |
| Brandenburg | 29,186 | 0.81× |
| Thüringen | 26,804 | 0.9× |
| Sachsen-Anhalt | 22,673 | 0.75× |
| Mecklenburg-Vorpommern | 15,509 | 0.7× |
| Saarland | 12,481 | 0.87× |
| Bremen | 10,087 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.96× | Shopping |
| Goes | 2.41× | Travel & Leisure |
| Esra Erol | 8.65× | Movies & TV |
| Progressive rock | 1.93× | Music & Radio |
| Jack White | 2.03× | Movies & TV |
| Škoda Kodiaq | 2.04× | Cars & Mobility |
| Snow White (Fables) | 2.11× | Literature |
| The Hunt (2012 film) | 3.09× | Movies & TV |
| Home Delivery | 1.7× | Food & Beverages |
| Theocracy | 6.02× | Music & Radio |
| Machine Gun Preacher | 9× | Movies & TV |
| Henley shirt | 2.9× | Fashion & Accessoires |
| The Hollies (Official) | 3.62× | Music & Radio |
| Ireen Sheer | 1.55× | Music & Radio |
| Fat-tailed sheep | 11.31× | Pets & Animals |
| Fatteh | 5.32× | Food & Beverages |
| Homesteading | 2.98× | Home & Garden |
| Metamorphoses | 1.54× | Literature |
| Information sensitivity | 2.43× | Technology & Electronics |
| Volvo V60 | 2.09× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.33 |
| Design Affinity | PREMIUM | 1.11 |
| Healthy Lifestyle | BALANCE | 1.1 |
| Sports Activity | POWER | 1.1 |
| Pet Ownership | JOY | 1.04 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 15.6% |
| France | 11.6% |
| Spain | 8.5% |
See Stains audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Stains have in Germany?
Stains has an estimated audience of 1,164,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stains fans?
74.8% of Stains fans are female, 25.2% are male, with an average age of 46.3 years.
Which brands do Stains fans like most?
Stains fans show strongest brand affinity for Rossmann (1.96×), Goes (2.41×), and Esra Erol (8.65×) over the country average.
Where do Stains fans live in Germany?
Stains fans in Germany are most concentrated in Nordrhein-Westfalen (reach 278,230), Bayern (reach 206,901), and Baden-Württemberg (reach 168,729). These three regions account for the largest share of the active audience.
What other brands do Stains fans also like?
Beyond Stains itself, the audience over-indexes on Goes (2.41×), Esra Erol (8.65×), Progressive rock (1.93×), and Jack White (2.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stains. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.