Stieg Larsson Audience in Germany
Stieg Larsson has an estimated audience of 233,520 people in Germany. 66.2% are female, 33.8% are male, average age 49.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mission: Impossible (film series), Bosch (TV series), Das Boot, Collien Ulmen-Fernandes, Emilia Schüle.
The average Stieg Larsson fan in Germany is 49.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mission: Impossible (film series), Bosch (TV series), Das Boot, with strongest over-indexing on Mission: Impossible (film series) (18.2× the country average). Demographically, the Stieg Larsson audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Author
Demographics of Stieg Larsson fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 49.2 |
| Estimated audience size | 233,520 |
Audience persona
The typical Stieg Larsson fan in Germany is more female, around 49.2 years old, with strong Pet Ownership tendencies and a notable affinity for Mission: Impossible (film series).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,941 | 1.04× |
| Bayern | 33,960 | 0.9× |
| Baden-Württemberg | 28,946 | 0.91× |
| Niedersachsen | 23,778 | 1.05× |
| Hessen | 16,302 | 0.92× |
| Berlin | 13,333 | 1.28× |
| Sachsen | 12,272 | 1.07× |
| Rheinland-Pfalz | 10,324 | 0.88× |
| Schleswig-Holstein | 9,603 | 1.15× |
| Brandenburg | 7,624 | 1.05× |
| Hamburg | 6,216 | 1.18× |
| Thüringen | 5,313 | 0.89× |
| Sachsen-Anhalt | 5,071 | 0.84× |
| Mecklenburg-Vorpommern | 4,953 | 1.11× |
| Saarland | 2,204 | 0.77× |
| Bremen | 1,935 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mission: Impossible (film series) | 18.2× | Movies & TV |
| Bosch (TV series) | 19.05× | Movies & TV |
| Das Boot | 29.48× | Movies & TV |
| Collien Ulmen-Fernandes | 9.92× | Movies & TV |
| Emilia Schüle | 17.92× | Movies & TV |
| Christian Ulmen | 10.07× | Movies & TV |
| Jack Reacher (film) | 22.55× | Movies & TV |
| Sebastian Fitzek | 18.08× | Literature |
| Charlotte Link | 24.87× | Literature |
| Henning Mankell | 55.81× | Literature |
| Shutter Island (film) | 21× | Movies & TV |
| True Detective | 7.72× | Movies & TV |
| Sarah Kohr | 20.62× | Movies & TV |
| Palina Rojinski | 15.36× | Movies & TV |
| Godzilla | 6.3× | Movies & TV |
| Thalia | 8.29× | Shopping |
| Barbie | 4.45× | Movies & TV |
| Elizabeth George | 34.57× | Literature |
| Jussi Adler-Olsen | 29.7× | Literature |
| Jo Nesbø | 36.94× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.68 |
| Sustainability | BALANCE | 1.62 |
| Mindfulness | BALANCE | 1.46 |
| Early Adopter Mentality | POWER | 1.35 |
| Community Orientation | OPEN | 1.32 |
| Healthy Lifestyle | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 24.0% |
| United States | 15.8% |
| Sweden | 8.6% |
See Stieg Larsson audiences in other countries
More Author audiences in Germany
- Sarah, Duchess of York (1,390,543)
- Sebastian Fitzek (1,371,136)
- Caroline Wahl (1,226,296)
- Stephen King (1,143,073)
- Ferdinand von Schirach (1,043,775)
Frequently asked questions
How many fans does Stieg Larsson have in Germany?
Stieg Larsson has an estimated audience of 233,520 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Stieg Larsson fans?
66.2% of Stieg Larsson fans are female, 33.8% are male, with an average age of 49.2 years.
Which brands do Stieg Larsson fans like most?
Stieg Larsson fans show strongest brand affinity for Mission: Impossible (film series) (18.2×), Bosch (TV series) (19.05×), and Das Boot (29.48×) over the country average.
Where do Stieg Larsson fans live in Germany?
Stieg Larsson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,941), Bayern (reach 33,960), and Baden-Württemberg (reach 28,946). These three regions account for the largest share of the active audience.
What other brands do Stieg Larsson fans also like?
Beyond Stieg Larsson itself, the audience over-indexes on Bosch (TV series) (19.05×), Das Boot (29.48×), Collien Ulmen-Fernandes (9.92×), and Emilia Schüle (17.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stieg Larsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.