The Vampire Diaries (novel series) Audience in Germany
The Vampire Diaries (novel series) has an estimated audience of 316,769 people in Germany. 80.3% are female, 19.7% are male, average age 28.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Rossmann, Zagreb, Grace Slick, Home Office.
The average The Vampire Diaries (novel series) fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Rossmann, Zagreb, with strongest over-indexing on Progressive rock (4.62× the country average). Demographically, the The Vampire Diaries (novel series) audience skews more female with an average age of 28.6, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic
Demographics of The Vampire Diaries (novel series) fans
| Metric | Value |
|---|---|
| Female | 80.3% |
| Male | 19.7% |
| Average age | 28.6 |
| Estimated audience size | 316,769 |
Audience persona
The typical The Vampire Diaries (novel series) fan in Germany is more female, around 28.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 76,922 | 1.11× |
| Bayern | 46,485 | 0.91× |
| Baden-Württemberg | 42,069 | 0.97× |
| Niedersachsen | 32,493 | 1.06× |
| Hessen | 24,941 | 1.03× |
| Rheinland-Pfalz | 17,481 | 1.1× |
| Sachsen | 17,345 | 1.12× |
| Berlin | 11,903 | 0.84× |
| Brandenburg | 9,882 | 1.01× |
| Thüringen | 9,260 | 1.15× |
| Schleswig-Holstein | 9,198 | 0.81× |
| Sachsen-Anhalt | 8,518 | 1.04× |
| Mecklenburg-Vorpommern | 6,051 | 1× |
| Hamburg | 5,546 | 0.77× |
| Saarland | 4,605 | 1.18× |
| Bremen | 2,455 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 4.62× | Music & Radio |
| Rossmann | 2.18× | Shopping |
| Zagreb | 10.05× | Travel & Leisure |
| Grace Slick | 23.45× | Music & Radio |
| Home Office | 2.9× | Business & Career |
| Kouign-amann | 20× | Food & Beverages |
| Figure painting (hobby) | 8.29× | Arts & Culture |
| The Nice Guys | 9.49× | Movies & TV |
| Goop | 13.03× | Internet & Social Media |
| Personalised Gifts | 3.13× | Home & Garden |
| Loincloth | 4.06× | Fashion & Accessoires |
| Saving | 1.79× | Business & Career |
| Henry Hugglemonster | 62.38× | Movies & TV |
| Product design | 1.65× | Business & Career |
| Racing | 1.8× | Cars & Mobility |
| Oral, Kazakhstan | 7.8× | Travel & Leisure |
| Hocus Pocus | 7.52× | Movies & TV |
| Time (magazine) | 1.92× | News |
| Commercial mortgage | 1.84× | Business & Career |
| Kocham Gotować | 21.66× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.4 |
| Sustainability | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.23 |
| Extroversion | THRILL | 1.15 |
| Pet Ownership | JOY | 1.09 |
| Creativity | OPEN | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.3% |
| Brazil | 13.5% |
| Italy | 10.3% |
See The Vampire Diaries (novel series) audiences in other countries
- The Vampire Diaries (novel series) — United States
- The Vampire Diaries (novel series) — United Kingdom
- The Vampire Diaries (novel series) — France
- The Vampire Diaries (novel series) — Italy
- The Vampire Diaries (novel series) — Spain
- The Vampire Diaries (novel series) — Brazil
- The Vampire Diaries (novel series) — Japan
- The Vampire Diaries (novel series) — South Korea
- The Vampire Diaries (novel series) — India
More Literature audiences in Germany
- Wow! (comic) (7,931,188)
- Sex (book) (7,884,464)
- Kickers (4,939,939)
- K (anime) (2,946,505)
- The Guardian (novel) (1,434,625)
Frequently asked questions
How many fans does The Vampire Diaries (novel series) have in Germany?
The Vampire Diaries (novel series) has an estimated audience of 316,769 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Vampire Diaries (novel series) fans?
80.3% of The Vampire Diaries (novel series) fans are female, 19.7% are male, with an average age of 28.6 years.
Which brands do The Vampire Diaries (novel series) fans like most?
The Vampire Diaries (novel series) fans show strongest brand affinity for Progressive rock (4.62×), Rossmann (2.18×), and Zagreb (10.05×) over the country average.
Where do The Vampire Diaries (novel series) fans live in Germany?
The Vampire Diaries (novel series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 76,922), Bayern (reach 46,485), and Baden-Württemberg (reach 42,069). These three regions account for the largest share of the active audience.
What other brands do The Vampire Diaries (novel series) fans also like?
Beyond The Vampire Diaries (novel series) itself, the audience over-indexes on Rossmann (2.18×), Zagreb (10.05×), Grace Slick (23.45×), and Home Office (2.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Vampire Diaries (novel series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.