Rascasse Audience Intelligence

The Vampire Diaries (novel series) Audience in Germany

A data profile of the people who buy, follow and care about The Vampire Diaries (novel series) in Germany — modelled from more than twelve digital signal sources. The Vampire Diaries (novel series) has an estimated audience of 315,184 people in Germany.

#100among Book / Manga / Comic in Germany#309in Literature

The average The Vampire Diaries (novel series) fan in Germany is 28.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Vampire Diaries, Alyssa Milano, Paul Wesley, with strongest over-indexing on The Vampire Diaries (25.28× the country average).

Demographically, the The Vampire Diaries (novel series) audience skews more female with an average age of 28.6, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Vampire Diaries (novel series) fan in Germany is more female, around 28.6 years old, with strong Tradition tendencies and a notable affinity for The Vampire Diaries.

Category: Literature · Type: Book / Manga / Comic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Vampire Diaries (novel series) profile in Germany.

Audience size
315K
in Germany
Gender
80.3%♀
19.7% male
Age
28.6
average years
Country rank
#16703
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Vampire Diaries (novel series) fans

80.3% are female, 19.7% are male, average age 28.6.

Fig. 02

Gender split

80.3%
Female
19.7%
Male
Demographic split for The Vampire Diaries (novel series) audience in Germany
MetricValue
Female80.3%
Male19.7%
Average age28.6
Estimated audience size315,184
Fig. 03

Age distribution

Ø 28.6
average years
Age distribution of the The Vampire Diaries (novel series) audience in Germany
Age bracketShare%
16-1952%
20-2920%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

3.4%

of the worldwide The Vampire Diaries (novel series) audience comes from Germany.

Worldwide audience distribution share by country for The Vampire Diaries (novel series)
CountryShare
United States24.7%
Brazil13.4%
Italy10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Vampire Diaries (novel series) audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Vampire Diaries (novel series) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~5K1.22×
02Thüringen~9K1.16×
03Sachsen~20K1.10×
04Nordrhein-Westfalen~70K1.08×
05Rheinland-Pfalz~20K1.08×
06Sachsen-Anhalt~9K1.08×
07Niedersachsen~30K1.04×
08Hessen~20K1.03×
09Brandenburg~10K1.02×
10Mecklenburg-Vorpommern~6K1.02×
11Baden-Württemberg~40K0.96×
12Bremen~3K0.93×
13Bayern~50K0.89×
14Schleswig-Holstein~9K0.82×
15Berlin~10K0.81×
16Hamburg~6K0.77×
Fig. 06

Affinity by region

Affinity by region — The Vampire Diaries (novel series), Germany
0.77×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Vampire Diaries (novel series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Vampire Diaries (novel series) audience
#·InterestCategoryAffinity×
01Anne RiceLiterature61.79×
02Alyssa MilanoMovies & TV44.91×
03Paul WesleyMovies & TV44.73×
04Sigourney WeaverMovies & TV35.83×
05Kobo Inc.Literature35.36×
06The Vampire DiariesMovies & TV25.28×
07Ian SomerhalderMovies & TV24.70×
08Once Upon a Time (TV series)Movies & TV20.51×
09Elementary (TV series)Movies & TV20.41×
10Ron PerlmanMovies & TV20.00×
11The Blues BrothersMovies & TV20.00×
12Kirsten DunstMovies & TV19.54×
13Revenge (TV series)Movies & TV16.10×
14Eyes Wide ShutMovies & TV15.78×
15Nina DobrevMovies & TV12.44×
16Twilight (series)Movies & TV10.72×
17Zoe SaldanaMovies & TV10.11×
18Jurassic WorldMovies & TV7.09×
19Jennifer LawrenceMovies & TV7.09×
20Henry CavillMovies & TV6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Vampire Diaries (novel series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Vampire Diaries (novel series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.81×
ExtroversionTHRILL1.52×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Vampire Diaries (novel series) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.46×
DIY MentalityTHRILL0.59×
Luxury OrientationPREMIUM0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Vampire Diaries (novel series) have in Germany?

The Vampire Diaries (novel series) has an estimated audience of 315,184 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Vampire Diaries (novel series) fans?

80.3% of The Vampire Diaries (novel series) fans are female, 19.7% are male, with an average age of 28.6 years.

03

Which brands do The Vampire Diaries (novel series) fans like most?

The Vampire Diaries (novel series) fans show strongest brand affinity for The Vampire Diaries (25.28×), Alyssa Milano (44.91×), and Paul Wesley (44.73×) over the country average.

04

Where do The Vampire Diaries (novel series) fans live in Germany?

The Vampire Diaries (novel series) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Vampire Diaries (novel series) fans also like?

Beyond The Vampire Diaries (novel series) itself, the audience over-indexes on Alyssa Milano (44.91×), Paul Wesley (44.73×), Sigourney Weaver (35.83×), and Ian Somerhalder (24.7×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for The Vampire Diaries (novel series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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