Turkish bath Audience in Germany
Turkish bath has an estimated audience of 549,629 people in Germany. 55.0% are female, 45.0% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: India national cricket team, United Arab Emirates national cricket team, Zimbabwe national cricket team, South Africa national cricket team, West Indies cricket team.
The average Turkish bath fan in Germany is 41.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include India national cricket team, United Arab Emirates national cricket team, Zimbabwe national cricket team, with strongest over-indexing on India national cricket team (36.62× the country average). Demographically, the Turkish bath audience skews balanced with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Body
Demographics of Turkish bath fans
| Metric | Value |
|---|---|
| Female | 55.0% |
| Male | 45.0% |
| Average age | 41.5 |
| Estimated audience size | 549,629 |
Audience persona
The typical Turkish bath fan in Germany is balanced, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for India national cricket team.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,968 | 0.83× |
| Bayern | 87,590 | 0.99× |
| Berlin | 68,797 | 2.8× |
| Baden-Württemberg | 59,885 | 0.8× |
| Hessen | 53,152 | 1.27× |
| Rheinland-Pfalz | 27,088 | 0.98× |
| Niedersachsen | 26,238 | 0.49× |
| Hamburg | 16,139 | 1.3× |
| Sachsen | 14,816 | 0.55× |
| Thüringen | 13,327 | 0.95× |
| Brandenburg | 11,247 | 0.66× |
| Sachsen-Anhalt | 10,516 | 0.74× |
| Mecklenburg-Vorpommern | 8,538 | 0.81× |
| Schleswig-Holstein | 7,954 | 0.4× |
| Bremen | 6,941 | 1.48× |
| Saarland | 6,366 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| India national cricket team | 36.62× | Sports |
| United Arab Emirates national cricket team | 66.58× | Sports |
| Zimbabwe national cricket team | 73.43× | Sports |
| South Africa national cricket team | 61.93× | Sports |
| West Indies cricket team | 55.41× | Sports |
| Pakistan national cricket team | 28.13× | Sports |
| Bangladesh national cricket team | 43.11× | Sports |
| Mustafa Kemal University | 92.94× | Business & Career |
| Fenerbahçe Men's Basketball | 8.24× | Sports |
| Kat Dennings | 19.57× | Movies & TV |
| Everwood | 11.69× | Movies & TV |
| Beirut (band) | 23.52× | Music & Radio |
| Sri Lanka national cricket team | 38.73× | Sports |
| Ellen Pompeo | 19.18× | Movies & TV |
| Arabian Peninsula | 11.01× | Travel & Leisure |
| DocuSign | 19.34× | Technology & Electronics |
| Star TV (Turkey) | 11.36× | Movies & TV |
| STAR TV | 46.59× | Movies & TV |
| Konya | 20.92× | Travel & Leisure |
| Borussia Dortmund | 1.91× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.87 |
| Price Sensitivity | PREMIUM | 1.72 |
| Design Affinity | PREMIUM | 1.6 |
| Luxury Orientation | PREMIUM | 1.49 |
| Family Orientation | CONSERVATISM | 1.33 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| France | 14.9% |
| Turkey | 7.1% |
| Italy | 5.7% |
See Turkish bath audiences in other countries
More Body audiences in Germany
- Hygiene (8,245,074)
- Body art (5,730,385)
- Body modification (3,840,956)
- Shower (2,589,133)
- Soap (2,404,742)
Frequently asked questions
How many fans does Turkish bath have in Germany?
Turkish bath has an estimated audience of 549,629 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turkish bath fans?
55.0% of Turkish bath fans are female, 45.0% are male, with an average age of 41.5 years.
Which brands do Turkish bath fans like most?
Turkish bath fans show strongest brand affinity for India national cricket team (36.62×), United Arab Emirates national cricket team (66.58×), and Zimbabwe national cricket team (73.43×) over the country average.
Where do Turkish bath fans live in Germany?
Turkish bath fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,968), Bayern (reach 87,590), and Berlin (reach 68,797). These three regions account for the largest share of the active audience.
What other brands do Turkish bath fans also like?
Beyond Turkish bath itself, the audience over-indexes on United Arab Emirates national cricket team (66.58×), Zimbabwe national cricket team (73.43×), South Africa national cricket team (61.93×), and West Indies cricket team (55.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turkish bath. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.