Rascasse Audience Intelligence

Victoria's Secret Fashion Show Audience in Germany

A data profile of the people who buy, follow and care about Victoria's Secret Fashion Show in Germany — modelled from more than twelve digital signal sources. Victoria's Secret Fashion Show has an estimated audience of 7,896 people in Germany.

#9among Fashion week in Germany#1801among Event in Germany#2859in Fashion & Accessoires

The average Victoria's Secret Fashion Show fan in Germany is 31.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Muji, Catherine, Duchess of Cambridge, Keira Knightley, with strongest over-indexing on Muji (40.31× the country average).

Demographically, the Victoria's Secret Fashion Show audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Victoria's Secret Fashion Show fan in Germany is more female, around 31.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Muji.

Category: Fashion & Accessoires · Type: Event · Subtype: Fashion week

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Victoria's Secret Fashion Show profile in Germany.

Audience size
8K
in Germany
Gender
62.1%♀
37.9% male
Age
31.1
average years
Country rank
#98900
Event in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria's Secret Fashion Show fans

62.1% are female, 37.9% are male, average age 31.1.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Victoria's Secret Fashion Show audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age31.1
Estimated audience size7,896
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Victoria's Secret Fashion Show audience in Germany
Age bracketShare%
16-1942%
20-2921%
30-3916%
40-4914%
50+6%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Victoria's Secret Fashion Show audience comes from Germany.

Worldwide audience distribution share by country for Victoria's Secret Fashion Show
CountryShare
Italy18.7%
India13.8%
Spain9.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria's Secret Fashion Show audience in Germany is strongest.

Fig. 05

Top regions by affinity

Victoria's Secret Fashion Show fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen<1K1.31×
02Bayern~2K1.24×
03Hamburg<1K1.12×
04Nordrhein-Westfalen~2K1.08×
05Saarland<1K1.05×
06Baden-Württemberg~1K1.04×
07Berlin<1K1.02×
08Sachsen<1K0.98×
09Bremen<1K0.97×
10Niedersachsen<1K0.96×
11Rheinland-Pfalz<1K0.94×
12Schleswig-Holstein<1K0.92×
13Thüringen<1K0.91×
14Brandenburg<1K0.90×
15Mecklenburg-Vorpommern<1K0.90×
16Sachsen-Anhalt<1K0.88×
Fig. 06

Affinity by region

Affinity by region — Victoria's Secret Fashion Show, Germany
0.88×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria's Secret Fashion Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria's Secret Fashion Show audience
#·InterestCategoryAffinity×
01SkullgirlsGames97.49×
02MujiHome & Garden40.31×
03paul smithFashion & Accessoires31.83×
04Keira KnightleyMovies & TV24.48×
05Woody AllenMovies & TV22.95×
06Catherine, Duchess of CambridgePolitics & Society22.66×
07Marlene DietrichMovies & TV20.32×
08Judy GarlandMovies & TV20.00×
09Cameron DiazMovies & TV20.00×
10Orlando BloomMovies & TV20.00×
11Dakota FanningMovies & TV20.00×
12Jude LawMovies & TV20.00×
13Rosamund PikeMovies & TV20.00×
14Naomi WattsMovies & TV20.00×
15David LynchMovies & TV20.00×
16Benedict CumberbatchMovies & TV19.33×
17Kiehl'sBeauty & Wellness19.03×
18Nino de AngeloMusic & Radio15.76×
19Sophia LorenMovies & TV15.18×
20Fashion showFashion & Accessoires6.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria's Secret Fashion Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria's Secret Fashion Show audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.15×
TravellingTHRILL1.86×
Quality AwarenessPREMIUM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria's Secret Fashion Show audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.69×
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria's Secret Fashion Show have in Germany?

Victoria's Secret Fashion Show has an estimated audience of 7,896 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Victoria's Secret Fashion Show fans?

62.1% of Victoria's Secret Fashion Show fans are female, 37.9% are male, with an average age of 31.1 years.

03

Which brands do Victoria's Secret Fashion Show fans like most?

Victoria's Secret Fashion Show fans show strongest brand affinity for Muji (40.31×), Catherine, Duchess of Cambridge (22.66×), and Keira Knightley (24.48×) over the country average.

04

Where do Victoria's Secret Fashion Show fans live in Germany?

Victoria's Secret Fashion Show fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2K), Bayern (reach ~2K), and Baden-Württemberg (reach ~1K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria's Secret Fashion Show fans also like?

Beyond Victoria's Secret Fashion Show itself, the audience over-indexes on Catherine, Duchess of Cambridge (22.66×), Keira Knightley (24.48×), Marlene Dietrich (20.32×), and Skullgirls (97.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion week audiences in Germany

See Victoria's Secret Fashion Show audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Victoria's Secret Fashion Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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