Rascasse Audience Intelligence

Victoria's Secret Fashion Show Audience in United States

A data profile of the people who buy, follow and care about Victoria's Secret Fashion Show in United States — modelled from more than twelve digital signal sources. Victoria's Secret Fashion Show has an estimated audience of 39,795 people in United States.

#6among Fashion week in United States#1752among Event in United States#2776in Fashion & Accessoires

The average Victoria's Secret Fashion Show fan in United States is 30.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include London Fashion Week, 24 (TV series), Disneyland Paris, with strongest over-indexing on London Fashion Week (118.44× the country average).

Demographically, the Victoria's Secret Fashion Show audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Victoria's Secret Fashion Show fan in United States is more female, around 30.8 years old, with strong Quality Awareness tendencies and a notable affinity for London Fashion Week.

Category: Fashion & Accessoires · Type: Event · Subtype: Fashion week

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Victoria's Secret Fashion Show profile in United States.

Audience size
40K
in United States
Gender
65.9%♀
34.1% male
Age
30.8
average years
Country rank
#106199
Event in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Victoria's Secret Fashion Show fans

65.9% are female, 34.1% are male, average age 30.8.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Victoria's Secret Fashion Show audience in United States
MetricValue
Female65.9%
Male34.1%
Average age30.8
Estimated audience size39,795
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Victoria's Secret Fashion Show audience in United States
Age bracketShare%
16-1945%
20-2920%
30-3914%
40-4913%
50+8%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Victoria's Secret Fashion Show audience comes from United States.

Worldwide audience distribution share by country for Victoria's Secret Fashion Show
CountryShare
Italy18.8%
India13.9%
Spain9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Victoria's Secret Fashion Show audience in United States is strongest.

Fig. 05

Top regions by affinity

Victoria's Secret Fashion Show fans by region: top regions in United States
#RegionReachAffinity×
01New York~4K1.86×
02Washington, District of Columbia<1K1.41×
03Massachusetts~1K1.33×
04New Jersey~1K1.31×
05California~6K1.29×
06Florida~3K1.27×
07Connecticut<1K1.27×
08Hawaii<1K1.25×
09Illinois~2K1.18×
10Nevada<1K1.17×
11Texas~4K1.16×
12Colorado<1K1.12×
13Rhode Island<1K1.12×
14Maryland<1K1.11×
15Arizona<1K1.10×
16Pennsylvania~1K1.06×
17Washington<1K1.06×
18Virginia<1K1.03×
19Ohio~1K1.02×
20North Carolina~1K1.00×
21Kansas<1K1.00×
22Georgia~1K0.99×
23Oklahoma<1K0.99×
24South Carolina<1K0.98×
25Louisiana<1K0.97×
26Utah<1K0.97×
27New Mexico<1K0.96×
28Michigan<1K0.95×
29Tennessee<1K0.94×
30Oregon<1K0.94×
31Alabama<1K0.93×
32Delaware<1K0.92×
33Vermont<1K0.92×
34Missouri<1K0.91×
35Wisconsin<1K0.90×
36Kentucky<1K0.90×
37West Virginia<1K0.90×
38New Hampshire<1K0.90×
39Alaska<1K0.89×
40North Dakota<1K0.89×
41Minnesota<1K0.88×
42Maine<1K0.86×
43South Dakota<1K0.86×
44Montana<1K0.85×
45Iowa<1K0.84×
46Idaho<1K0.84×
47Indiana<1K0.83×
48Arkansas<1K0.83×
49Nebraska<1K0.83×
50Mississippi<1K0.82×
Fig. 06

Affinity by region

Affinity by region — Victoria's Secret Fashion Show, United States
0.82×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Victoria's Secret Fashion Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Victoria's Secret Fashion Show audience
#·InterestCategoryAffinity×
01London Fashion WeekFashion & Accessoires118.44×
02EurostarCars & Mobility44.06×
03Cultural tourismTravel & Leisure25.58×
0424 (TV series)Movies & TV21.60×
05BoucheronFashion & Accessoires20.56×
06Key FoodShopping20.00×
07Paperless PostShopping20.00×
08BodrumTravel & Leisure17.53×
09Impulse purchaseShopping16.74×
10Bordeaux wineFood & Beverages16.41×
11Stanley SteemerHome & Garden16.04×
12Anjelica HustonMovies & TV15.80×
13House of Cards (U.S. TV series)Movies & TV14.69×
14Disneyland ParisTravel & Leisure13.99×
15International educationBusiness & Career12.66×
16Rick OwensFashion & Accessoires12.19×
17TransUnionTechnology & Electronics10.48×
18Scarface (1983 film)Movies & TV8.45×
19DancehallsMusic & Radio6.20×
20Teyana TaylorMovies & TV6.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Victoria's Secret Fashion Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Victoria's Secret Fashion Show audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.05×
Price SensitivityPREMIUM1.91×
Community OrientationOPEN1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Victoria's Secret Fashion Show audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
IndividualismJOY0.85×
Need for SecurityCONSERVATISM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Victoria's Secret Fashion Show have in United States?

Victoria's Secret Fashion Show has an estimated audience of 39,795 people in United States, concentrated in California and New York.

02

What is the gender split and age of Victoria's Secret Fashion Show fans?

65.9% of Victoria's Secret Fashion Show fans are female, 34.1% are male, with an average age of 30.8 years.

03

Which brands do Victoria's Secret Fashion Show fans like most?

Victoria's Secret Fashion Show fans show strongest brand affinity for London Fashion Week (118.44×), 24 (TV series) (21.6×), and Disneyland Paris (13.99×) over the country average.

04

Where do Victoria's Secret Fashion Show fans live in United States?

Victoria's Secret Fashion Show fans in United States are most concentrated in California (reach ~6K), New York (reach ~4K), and Texas (reach ~4K). These three regions account for the largest share of the active audience.

05

What other brands do Victoria's Secret Fashion Show fans also like?

Beyond Victoria's Secret Fashion Show itself, the audience over-indexes on 24 (TV series) (21.6×), Disneyland Paris (13.99×), Key Food (20×), and Eurostar (44.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion week audiences in United States

See Victoria's Secret Fashion Show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Victoria's Secret Fashion Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →