A data profile of the people who buy, follow and care about DP World Tour in Denmark — modelled from more than twelve digital signal sources. DP World Tour has an estimated audience of 815,307 people in Denmark.
DP World Tour has an estimated audience of 815,307 people in Denmark. 31.7% are female, 68.3% are male, average age 42.2. Top brand affinities: PGA Tour, Ryder Cup, Tiger Woods, Masters Tournament, Motorboat.
Top brand affinities include PGA Tour, Ryder Cup, Tiger Woods, with strongest over-indexing on PGA Tour (12.25× the country average).
Demographically, the DP World Tour audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.
The typical DP World Tour fan in Denmark is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for PGA Tour.
The key figures that characterise the DP World Tour profile in Denmark.
31.7% are female, 68.3% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 42.2 |
| Estimated audience size | 815,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide DP World Tour audience comes from Denmark.
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 13.4% |
| France | 7.5% |
The strongest cross-interests of the DP World Tour audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ryder Cup | Sports | 19.09× | ||
| 02 | Tiger Woods | Sports | 13.63× | ||
| 03 | PGA Tour | Sports | 12.25× | ||
| 04 | Masters Tournament | Sports | 5.66× | ||
| 05 | The Tour Championship | Sports | 5.28× | ||
| 06 | Rory McIlroy | Sports | 3.66× | ||
| 07 | The Open Championship | Sports | 3.31× | ||
| 08 | Titleist | Sports | 3.10× | ||
| 09 | Serena Williams | Sports | 2.64× | ||
| 10 | PGA Championship | Sports | 2.13× | ||
| 11 | Bad Bunny | Music & Radio | 1.88× | ||
| 12 | NBA playoffs | Sports | 1.79× | ||
| 13 | The Championships, Wimbledon | Sports | 1.72× | ||
| 14 | Garmin | Technology & Electronics | 1.56× | ||
| 15 | Smart device | Technology & Electronics | 1.56× | ||
| 16 | Motorboat | Cars & Mobility | 1.55× | ||
| 17 | Vehicle leasing | Cars & Mobility | 1.54× | ||
| 18 | Shimano | Cars & Mobility | 1.54× | ||
| 19 | Sausage | Food & Beverages | 1.53× | ||
| 20 | Christian Bale | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.23× | |
| Quality Awareness | PREMIUM | 1.12× | |
| Luxury Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Mindfulness | BALANCE | 0.81× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for DP World Tour. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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