Rascasse Audience Intelligence

Katy Perry Audience in United States

Katy Perry has an estimated audience of 10.5M people in United States.

#13among Pop in United States#205among people in United States#231in Music & Radio

The average Katy Perry fan in United States is 32.9 years old, more female, and lives primarily in California.

By number of fans, Katy Perry ranks #13 among the 1578 objects in Pop in United States — 3.4× the group median.

Its fans are 7.1 years younger than the group average of 40.0.

Women make up 62.6% of the fan base, 3.8 percentage points more than the group average.

Compared with the other 1577 objects in Pop, Katy Perry fans stand out for their interest in Hailee Steinfeld, ULTA Beauty and Beauty.

Most fans live in California, Texas, New York.

Top affinities include Sabrina Carpenter, Madison Beer, Hailee Steinfeld, with strongest over-indexing on Sabrina Carpenter (4.45× the country average).

Demographically, the Katy Perry audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.

The typical Katy Perry fan in United States is more female, around 32.9 years old, with strong Extroversion tendencies and a notable affinity for Sabrina Carpenter.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10.5M
in United States
Gender
62.6%♀
37.4% male
Age
32.9
average years
Country rank
#3454
among all objects in United States
Fig. 01

Search interest · 12-month trend

-43%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Katy Perry fans

62.6% are female, 37.4% are male, average age 32.9.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Katy Perry audience in United States
MetricValue
Female62.6%
Male37.4%
Average age32.9
Estimated audience size10.5M
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Katy Perry audience in United States
Age bracketShare%
16-2440%
25-3422%
35-4415%
45-5413%
55+10%
Fig. 04

Worldwide distribution

23.7%

of the worldwide Katy Perry audience comes from United States.

Worldwide audience distribution share by country for Katy Perry
CountryShare
United States23.7%
Canada12.2%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Katy Perry fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.15×
02Massachusetts~200K1.13×
03California~1.5M1.12×
04Pennsylvania~400K1.10×
05Wisconsin~200K1.08×
06New Jersey~300K1.07×
07Minnesota~200K1.07×
08Connecticut~100K1.07×
09New Hampshire~40K1.07×
10Michigan~300K1.06×
11Arizona~300K1.06×
12Missouri~200K1.06×
13Maine~50K1.06×
14Oregon~100K1.05×
15Utah~100K1.05×
16New York~700K1.04×
17Illinois~400K1.04×
18Ohio~400K1.04×
19Colorado~200K1.03×
20Oklahoma~100K1.03×
21Idaho~60K1.03×
22Tennessee~200K1.02×
23Indiana~200K1.02×
24Maryland~200K1.00×
25Kentucky~100K1.00×
26North Carolina~300K0.99×
27Iowa~100K0.99×
28Nebraska~60K0.99×
29Montana~30K0.99×
30North Dakota~20K0.99×
31Washington, District of Columbia~20K0.99×
32Nevada~100K0.98×
33Kansas~90K0.98×
34Vermont~20K0.98×
35Alabama~200K0.97×
36Rhode Island~30K0.97×
37Florida~600K0.96×
38Virginia~300K0.96×
39Texas~700K0.95×
40New Mexico~60K0.95×
41West Virginia~50K0.95×
42Arkansas~90K0.94×
43Georgia~300K0.93×
44Delaware~30K0.90×
45Alaska~20K0.90×
46South Carolina~200K0.89×
47Louisiana~100K0.89×
48South Dakota~20K0.89×
49Hawaii~40K0.87×
50Mississippi~80K0.84×
Fig. 06

Affinity by region

Affinity by region — Katy Perry, United States
0.84×1.00×1.15×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Katy Perry audience vs. the country average
#·InterestCategoryAffinity×
01Sabrina CarpenterMusic & Radio4.45×
02Madison BeerMusic & Radio4.15×
03Hailee SteinfeldMovies & TV4.14×
04Miley CyrusMusic & Radio3.94×
05ZendayaMovies & TV3.44×
06Taylor SwiftMusic & Radio3.17×
07Ariana GrandeMusic & Radio2.68×
08Fashion NovaShopping2.58×
09Britney SpearsMusic & Radio2.39×
10Harry PotterMovies & TV2.25×
11ULTA BeautyBeauty & Wellness2.13×
12BeautyBeauty & Wellness1.75×
13Pop musicMusic & Radio1.70×
14Hip hop musicMusic & Radio1.69×
15Comedy moviesMovies & TV1.68×
16BeveragesFood & Beverages1.64×
17Food and drinkFood & Beverages1.62×
18FamilyKids & Family1.56×
19Rock musicMusic & Radio1.52×
20PhotographyArts & Culture1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Katy Perry audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Katy Perry audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.57×
Pet OwnershipJOY1.30×
MindfulnessBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Katy Perry audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.64×
Quality AwarenessPREMIUM0.72×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Katy Perry over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/katy-perry-16846” · Methodology