A data profile of the people who buy, follow and care about Metre in Denmark — modelled from more than twelve digital signal sources. Metre has an estimated audience of 681,189 people in Denmark.
Metre has an estimated audience of 681,189 people in Denmark. 52.3% are female, 47.7% are male, average age 45.7. Top brand affinities: Terraced house, Sauna, Automatic transmission, Public transport, Škoda Auto.
Top brand affinities include Terraced house, Sauna, Automatic transmission, with strongest over-indexing on Terraced house (2.34× the country average).
Demographically, the Metre audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Metre fan in Denmark is balanced, around 45.7 years old, with strong Indulgence tendencies and a notable affinity for Terraced house.
The key figures that characterise the Metre profile in Denmark.
52.3% are female, 47.7% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 45.7 |
| Estimated audience size | 681,189 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Metre audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 6.9% |
| Thailand | 6.0% |
| Taiwan | 5.7% |
The strongest cross-interests of the Metre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Automatic transmission | Cars & Mobility | 3.02× | ||
| 02 | Single-family detached home | Home & Garden | 3.00× | ||
| 03 | Sauna | Home & Garden | 2.65× | ||
| 04 | Terraced house | Home & Garden | 2.34× | ||
| 05 | Greenhouse | Home & Garden | 2.20× | ||
| 06 | Lawn mower | Home & Garden | 2.13× | ||
| 07 | Garden furniture | Home & Garden | 2.00× | ||
| 08 | Public transport | Cars & Mobility | 1.98× | ||
| 09 | Motorboat | Cars & Mobility | 1.94× | ||
| 10 | Hardware store | Home & Garden | 1.93× | ||
| 11 | Solar energy | Home & Garden | 1.93× | ||
| 12 | Mortgage loans | Business & Career | 1.91× | ||
| 13 | First class travel | Travel & Leisure | 1.85× | ||
| 14 | Tesla Motors | Cars & Mobility | 1.78× | ||
| 15 | First-time buyer | Shopping | 1.74× | ||
| 16 | Hyundai | Cars & Mobility | 1.66× | ||
| 17 | Peugeot | Cars & Mobility | 1.62× | ||
| 18 | Škoda Auto | Cars & Mobility | 1.60× | ||
| 19 | SUVs | Cars & Mobility | 1.51× | ||
| 20 | Used car | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.51× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Convenience Orientation | PREMIUM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.81× | |
| Spirituality | BALANCE | 0.84× | |
| Extroversion | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Metre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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