A data profile of the people who buy, follow and care about Metre in Norway — modelled from more than twelve digital signal sources. Metre has an estimated audience of 549,973 people in Norway.
Metre has an estimated audience of 549,973 people in Norway. 45.3% are female, 54.7% are male, average age 46.0. Top brand affinities: Biltema, KappAhl, Tesla Motors, Ticketmaster, Plug-in hybrid.
Top brand affinities include Biltema, KappAhl, Tesla Motors, with strongest over-indexing on Biltema (2.39× the country average).
Demographically, the Metre audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Metre fan in Norway is balanced, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Metre profile in Norway.
45.3% are female, 54.7% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 45.3% |
| Male | 54.7% |
| Average age | 46.0 |
| Estimated audience size | 549,973 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Metre audience comes from Norway.
| Country | Share |
|---|---|
| United States | 6.9% |
| Thailand | 6.0% |
| Taiwan | 5.7% |
The strongest cross-interests of the Metre audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Le Creuset | Home & Garden | 3.19× | ||
| 02 | Vintage car | Cars & Mobility | 3.19× | ||
| 03 | Jotex | Shopping | 2.98× | ||
| 04 | Biltema | Business & Career | 2.39× | ||
| 05 | Steak | Food & Beverages | 2.28× | ||
| 06 | Heat pump | Home & Garden | 2.27× | ||
| 07 | KappAhl | Fashion & Accessoires | 1.98× | ||
| 08 | Motorboat | Cars & Mobility | 1.90× | ||
| 09 | Solar energy | Home & Garden | 1.79× | ||
| 10 | Sustainable energy | Home & Garden | 1.75× | ||
| 11 | Swimming pool | Sports | 1.73× | ||
| 12 | Vacuum cleaner | Home & Garden | 1.73× | ||
| 13 | Motorhome | Cars & Mobility | 1.70× | ||
| 14 | Carpentry | Home & Garden | 1.67× | ||
| 15 | Ticketmaster | Travel & Leisure | 1.66× | ||
| 16 | Tesla Motors | Cars & Mobility | 1.64× | ||
| 17 | Renewable energy | Business & Career | 1.61× | ||
| 18 | Plug-in hybrid | Cars & Mobility | 1.60× | ||
| 19 | Germany | Travel & Leisure | 1.56× | ||
| 20 | Spar (retailer) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.61× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Indulgence | JOY | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.85× | |
| Extroversion | THRILL | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Metre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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