Rascasse Audience Intelligence

Philippine Airlines Target Market in United States

Philippine Airlines has an estimated audience of 1.4M people in United States.

#33among Airline in United States#2041among brands in United States#1422in Travel & Leisure

The average Philippine Airlines fan in United States is 34.8 years old, more female, and lives primarily in California.

By number of fans, Philippine Airlines ranks #33 among the 258 objects in Airline in United States — 1.8× the group median.

Its fans are 5.7 years younger than the group average of 40.5.

Women make up 63.7% of the fan base, 12.5 percentage points more than the group average.

Compared with the other 257 objects in Airline, Philippine Airlines fans stand out for their interest in Bank Negara Indonesia, Channel 3 (Thailand) and El Nido, Palawan.

Most fans live in California, Pennsylvania, Hawaii.

Top affinities include Bank Negara Indonesia, Cebu Pacific, Channel 3 (Thailand), with strongest over-indexing on Bank Negara Indonesia (82.18× the country average).

Demographically, the Philippine Airlines audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Travelling, Luxury Orientation.

The typical Philippine Airlines fan in United States is more female, around 34.8 years old, with strong Travelling tendencies and a notable affinity for Bank Negara Indonesia.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.4M
in United States
Gender
63.7%♀
36.3% male
Age
34.8
average years
Country rank
#18497
among all objects in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Philippine Airlines

63.7% are female, 36.3% are male, average age 34.8.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Philippine Airlines audience in United States
MetricValue
Female63.7%
Male36.3%
Average age34.8
Estimated audience size1.4M
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Philippine Airlines audience in United States
Age bracketShare%
16-2438%
25-3418%
35-4415%
45-5415%
55+14%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Philippine Airlines audience comes from United States.

Worldwide audience distribution share by country for Philippine Airlines
CountryShare
Philippines36.8%
United States8.7%
Japan6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Philippine Airlines customers by region in United States
#RegionReachAffinity×
01Hawaii~80K13.51×
02Alaska~10K3.39×
03California~500K2.84×
04Tennessee~80K2.56×
05Nevada~30K2.52×
06Washington~60K2.00×
07Pennsylvania~80K1.51×
08New Jersey~40K1.11×
09Virginia~30K0.95×
10New York~80K0.92×
11Arizona~30K0.91×
12Oregon~10K0.83×
13Washington, District of Columbia~2K0.80×
14Florida~70K0.74×
15Connecticut~10K0.74×
16Delaware~3K0.73×
17New Mexico~6K0.65×
18North Dakota~2K0.63×
19Idaho~5K0.62×
20South Carolina~10K0.61×
21Texas~60K0.60×
22Maryland~20K0.60×
23Illinois~30K0.58×
24Wyoming~1K0.57×
25Montana~3K0.56×
26South Dakota~2K0.55×
27Utah~7K0.54×
28Colorado~10K0.53×
29Nebraska~4K0.52×
30West Virginia~4K0.52×
31Georgia~20K0.51×
32Missouri~10K0.49×
33Maine~3K0.49×
34North Carolina~20K0.48×
35Kansas~6K0.48×
36Louisiana~9K0.47×
37New Hampshire~2K0.45×
38Kentucky~8K0.44×
39Arkansas~6K0.44×
40Oklahoma~7K0.43×
41Mississippi~5K0.43×
42Rhode Island~2K0.43×
43Ohio~20K0.41×
44Minnesota~10K0.41×
45Alabama~9K0.41×
46Iowa~5K0.41×
47Massachusetts~10K0.40×
48Indiana~10K0.40×
49Michigan~20K0.39×
50Wisconsin~9K0.36×
Fig. 06

Affinity by region

Affinity by region — Philippine Airlines, United States
0.36×1.00×13.51×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Philippine Airlines audience vs. the country average
#·InterestCategoryAffinity×
01Bank Negara IndonesiaBusiness & Career82.18×
02Cebu PacificTravel & Leisure77.82×
03Channel 3 (Thailand)Movies & TV76.73×
04El Nido, PalawanTravel & Leisure71.31×
05State Bank of IndiaBusiness & Career58.05×
06CebuTravel & Leisure54.25×
07AdoboFood & Beverages42.47×
08EntourageMovies & TV42.05×
09Cinema of BangladeshMovies & TV34.53×
10Philippine Stock ExchangeBusiness & Career31.43×
11Singapore AirlinesTravel & Leisure23.40×
12JollibeeFood & Beverages21.42×
13LazadaFashion & Accessoires19.77×
14OrlandoMusic & Radio19.00×
15Ray Ban MetaFashion & Accessoires17.95×
16Luxury TravelTravel & Leisure13.33×
17LuxuryFashion & Accessoires11.07×
18BTSMusic & Radio10.37×
19Google FlightsTravel & Leisure7.62×
20Makeup TutorialsBeauty & Wellness5.69×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Philippine Airlines audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Philippine Airlines audience vs. the country average · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.62×
Luxury OrientationPREMIUM2.33×
Quality AwarenessPREMIUM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Philippine Airlines audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
CreativityOPEN0.69×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Philippine Airlines over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/philippine-airlines-3175” · Methodology