Rascasse Audience Intelligence

Wells Fargo Target Market in United States

Wells Fargo has an estimated audience of 49.9M people in United States.

#1among Insurances in United States#40among brands in United States#66in Business & Career

The average Wells Fargo fan in United States is 43.8 years old, balanced, and lives primarily in California.

By number of fans, Wells Fargo ranks #1 among the 215 objects in Insurances in United States — 127.2× the group median.

Its fans are 1.7 years older than the group average of 42.1.

Women make up 49.6% of the fan base, 1.2 percentage points fewer than the group average.

Compared with the other 214 objects in Insurances, Wells Fargo fans stand out for their interest in pep.ph, Axis Bank and S&P CNX Nifty.

Most fans live in California, Florida, Texas.

Top affinities include pep.ph, Axis Bank, S&P CNX Nifty, with strongest over-indexing on pep.ph (14.25× the country average).

Demographically, the Wells Fargo audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Career Orientation, Indulgence.

The typical Wells Fargo fan in United States is balanced, around 43.8 years old, with strong Career Orientation tendencies and a notable affinity for pep.ph.

Category: Business & Career · Type: Brand · Subtype: Insurances

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
49.9M
in United States
Gender
49.6%♀
50.4% male
Age
43.8
average years
Country rank
#402
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Wells Fargo

49.6% are female, 50.4% are male, average age 43.8.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Wells Fargo audience in United States
MetricValue
Female49.6%
Male50.4%
Average age43.8
Estimated audience size49.9M
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Wells Fargo audience in United States
Age bracketShare%
16-2411%
25-3417%
35-4420%
45-5424%
55+29%
Fig. 04

Worldwide distribution

91.8%

of the worldwide Wells Fargo audience comes from United States.

Worldwide audience distribution share by country for Wells Fargo
CountryShare
United States91.8%
China1.1%
India1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Wells Fargo customers by region in United States
#RegionReachAffinity×
01New Mexico~700K2.32×
02Nevada~1M2.27×
03Minnesota~2M2.26×
04Arizona~2.5M2.12×
05Alaska~200K1.96×
06Georgia~3M1.90×
07South Carolina~1.5M1.87×
08North Carolina~3M1.78×
09South Dakota~200K1.74×
10Florida~5.5M1.72×
11California~9.5M1.58×
12Colorado~1.5M1.57×
13Alabama~1M1.53×
14Idaho~400K1.49×
15Virginia~2M1.47×
16Wyoming~100K1.36×
17Texas~4.5M1.34×
18Montana~200K1.34×
19New Jersey~2M1.30×
20Nebraska~400K1.29×
21Oregon~800K1.21×
22North Dakota~100K1.17×
23Iowa~600K1.16×
24Delaware~200K1.16×
25Utah~500K1.13×
26Pennsylvania~2M1.11×
27Maryland~900K0.97×
28Washington~1M0.89×
29Connecticut~400K0.78×
30Washington, District of Columbia~80K0.76×
31Mississippi~300K0.63×
32Wisconsin~500K0.58×
33Tennessee~500K0.48×
34New York~1M0.39×
35Kansas~200K0.39×
36Arkansas~100K0.32×
37West Virginia~80K0.32×
38Missouri~300K0.31×
39Louisiana~200K0.31×
40Illinois~600K0.30×
41Oklahoma~200K0.27×
42Hawaii~60K0.27×
43Maine~50K0.23×
44Indiana~200K0.22×
45Kentucky~200K0.22×
46New Hampshire~40K0.22×
47Ohio~400K0.21×
48Massachusetts~200K0.21×
49Rhode Island~30K0.20×
50Michigan~300K0.18×
Fig. 06

Affinity by region

Affinity by region — Wells Fargo, United States
0.18×1.00×2.32×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Wells Fargo audience vs. the country average
#·InterestCategoryAffinity×
01pep.phInternet & Social Media14.25×
02Axis BankBusiness & Career11.50×
03S&P CNX NiftyBusiness & Career10.05×
04KPMGBusiness & Career9.57×
05CitibankBusiness & Career8.21×
06Bank of AmericaBusiness & Career6.08×
07Elle FanningMovies & TV4.48×
08TuroCars & Mobility4.18×
09Colored goldFashion & Accessoires4.09×
10Charles Schwab CorporationBusiness & Career3.54×
11American ExpressBusiness & Career3.45×
12Capital OneBusiness & Career3.35×
13Yahoo! FinanceBusiness & Career2.81×
14Toronto-Dominion BankBusiness & Career2.70×
15ChaseBusiness & Career2.65×
16Delivery (commerce)Food & Beverages2.02×
17United States Postal ServiceBusiness & Career1.99×
18The UPS StoreShopping1.69×
19GmailInternet & Social Media1.59×
20XRPBusiness & Career1.58×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Wells Fargo audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Wells Fargo audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.65×
IndulgenceJOY1.31×
Risk AppetiteTHRILL1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Wells Fargo audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.93×
Pet OwnershipJOY0.97×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Appendix

Explore more audiences

More Insurances audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Wells Fargo over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/wells-fargo-19177” · Methodology