A data profile of the people who buy, follow and care about Yacht in Denmark — modelled from more than twelve digital signal sources. Yacht has an estimated audience of 709,623 people in Denmark.
Yacht has an estimated audience of 709,623 people in Denmark. 30.3% are female, 69.7% are male, average age 47.1. Top brand affinities: Motorboat, Jet ski, Vehicle leasing, Personal water craft, Used car.
Top brand affinities include Motorboat, Jet ski, Vehicle leasing, with strongest over-indexing on Motorboat (8.18× the country average).
Demographically, the Yacht audience skews more male with an average age of 47.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.
The typical Yacht fan in Denmark is more male, around 47.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Motorboat.
The key figures that characterise the Yacht profile in Denmark.
30.3% are female, 69.7% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 30.3% |
| Male | 69.7% |
| Average age | 47.1 |
| Estimated audience size | 709,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 25% | |
| 50+ | 42% |
of the worldwide Yacht audience comes from Denmark.
| Country | Share |
|---|---|
| United States | 18.1% |
| Italy | 5.5% |
| United Kingdom | 4.3% |
The strongest cross-interests of the Yacht audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorboat | Cars & Mobility | 8.18× | ||
| 02 | Jet ski | Sports | 6.56× | ||
| 03 | Personal water craft | Cars & Mobility | 5.37× | ||
| 04 | Vehicle leasing | Cars & Mobility | 3.49× | ||
| 05 | Ford Mustang | Cars & Mobility | 3.04× | ||
| 06 | Standup paddleboarding | Sports | 2.78× | ||
| 07 | Luxury real estate | Business & Career | 2.32× | ||
| 08 | Lawn mower | Home & Garden | 2.28× | ||
| 09 | Air pollution | Health | 2.23× | ||
| 10 | Used car | Cars & Mobility | 2.07× | ||
| 11 | Hardware store | Home & Garden | 2.05× | ||
| 12 | Tesla Motors | Cars & Mobility | 1.91× | ||
| 13 | Hatchback | Cars & Mobility | 1.89× | ||
| 14 | Porsche | Cars & Mobility | 1.82× | ||
| 15 | Volvo | Cars & Mobility | 1.81× | ||
| 16 | LED lamp | Home & Garden | 1.77× | ||
| 17 | Golf club | Sports | 1.72× | ||
| 18 | SUVs | Cars & Mobility | 1.70× | ||
| 19 | IHF World Men's Handball Championship | Sports | 1.60× | ||
| 20 | Golf course | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.49× | |
| Indulgence | JOY | 1.38× | |
| Risk Appetite | THRILL | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Price Sensitivity | PREMIUM | 0.65× | |
| Mindfulness | BALANCE | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Yacht. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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