A data profile of the people who buy, follow and care about Tikkurila in Finland — modelled from more than twelve digital signal sources. Tikkurila has an estimated audience of 530,650 people in Finland.
Tikkurila has an estimated audience of 530,650 people in Finland. 72.0% are female, 28.0% are male, average age 43.2. Top brand affinities: Hesburger, Twitch, Terraced house, Trivago, Lunch.
Top brand affinities include Hesburger, Twitch, Terraced house, with strongest over-indexing on Hesburger (1.88× the country average).
Demographically, the Tikkurila audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Indulgence.
The typical Tikkurila fan in Finland is more female, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Hesburger.
The key figures that characterise the Tikkurila profile in Finland.
72.0% are female, 28.0% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 43.2 |
| Estimated audience size | 530,650 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 28% | |
| 50+ | 25% |
of the worldwide Tikkurila audience comes from Finland.
| Country | Share |
|---|---|
| Finland | 66.9% |
| Poland | 22.7% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Tikkurila audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jotex | Shopping | 3.24× | ||
| 02 | Pizza Hut | Food & Beverages | 2.31× | ||
| 03 | Twitch | Games | 2.19× | ||
| 04 | LED lamp | Home & Garden | 2.14× | ||
| 05 | Yogurt | Food & Beverages | 1.98× | ||
| 06 | Sandwich | Food & Beverages | 1.94× | ||
| 07 | Hesburger | Food & Beverages | 1.88× | ||
| 08 | Hamburger | Food & Beverages | 1.80× | ||
| 09 | Day spa | Beauty & Wellness | 1.80× | ||
| 10 | Terraced house | Home & Garden | 1.76× | ||
| 11 | Rottweiler | Pets & Animals | 1.67× | ||
| 12 | Trivago | Travel & Leisure | 1.63× | ||
| 13 | Swimming pool | Sports | 1.63× | ||
| 14 | Garden furniture | Home & Garden | 1.62× | ||
| 15 | Cupcake | Food & Beverages | 1.61× | ||
| 16 | Golden Retriever | Pets & Animals | 1.57× | ||
| 17 | Innovation | Business & Career | 1.57× | ||
| 18 | Lunch | Food & Beverages | 1.56× | ||
| 19 | Home Appliances | Home & Garden | 1.54× | ||
| 20 | Breakfast | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.51× | |
| Indulgence | JOY | 1.33× | |
| Quality Awareness | PREMIUM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.91× | |
| Mindfulness | BALANCE | 0.91× | |
| Early Adopter Mentality | POWER | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Tikkurila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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