Rascasse Audience Intelligence

Dafy Moto Target Market in France

A data profile of the people who buy, follow and care about Dafy Moto in France — modelled from more than twelve digital signal sources. Dafy Moto has an estimated audience of 1,315,468 people in France.

#439among Brand in France#174in Cars & Mobility

The average Dafy Moto fan in France is 36.4 years old, more male, and lives primarily in Auvergne-Rhône-Alpes.

The audience is concentrated in Auvergne-Rhône-Alpes, Île-de-France, Nouvelle-Aquitaine.

Top brand affinities include Motorcycle helmet, Love & Sex, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (18.08× the country average).

Demographically, the Dafy Moto audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Dafy Moto fan in France is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Dafy Moto profile in France.

Audience size
1.3M
in France
Gender
28.9%♀
71.1% male
Age
36.4
average years
Country rank
#3591
Brand in France
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dafy Moto

28.9% are female, 71.1% are male, average age 36.4.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Dafy Moto audience in France
MetricValue
Female28.9%
Male71.1%
Average age36.4
Estimated audience size1,315,468
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Dafy Moto audience in France
Age bracketShare%
16-1926%
20-2923%
30-3917%
40-4918%
50+16%
Fig. 04

Worldwide distribution

97.7%

of the worldwide Dafy Moto audience comes from France.

Worldwide audience distribution share by country for Dafy Moto
CountryShare
France97.7%
Italy0.6%
United States0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the France average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dafy Moto audience in France is strongest.

Fig. 05

Top regions by affinity

Dafy Moto customers by region in France
#RegionReachAffinity×
01Centre-Val de Loire~70K1.39×
02Provence-Alpes-Côte d'Azur~100K1.36×
03Auvergne-Rhône-Alpes~200K1.24×
04Nouvelle-Aquitaine~100K1.18×
05Occitanie~100K1.16×
06Pays de la Loire~80K1.03×
07Grand Est~100K1.00×
08Bourgogne-Franche-Comté~50K0.95×
09Normandy~50K0.85×
10Brittany~50K0.85×
11Hauts-de-France~100K0.84×
12Île-de-France~100K0.63×
13Corsica~4K0.57×
Fig. 06

Affinity by region

Affinity by region — Dafy Moto, France
0.57×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dafy Moto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dafy Moto audience
#·InterestCategoryAffinity×
01Álex MárquezSports20.69×
02Love & SexKids & Family20.00×
03Jumbo (supermarket)Shopping20.00×
04Motorcycle helmetCars & Mobility18.08×
05The DoorsMusic & Radio13.29×
06Touring motorcycleCars & Mobility12.98×
07Motorcycle accessoriesCars & Mobility12.85×
08Dakar RallySports11.00×
09WorkwearFashion & Accessoires10.77×
10Custom motorcycleCars & Mobility10.04×
11Broadcasting of sports eventsMovies & TV9.27×
12Christmas GiftKids & Family8.29×
13Chopper (motorcycle)Cars & Mobility7.94×
14SuzukiCars & Mobility7.07×
15DucatiCars & Mobility6.27×
16Extreme sportSports6.05×
17Kitchen gardenHome & Garden5.82×
18NorautoCars & Mobility3.62×
19EBayShopping2.92×
20AliExpressShopping2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dafy Moto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dafy Moto audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.10×
Quality AwarenessPREMIUM2.92×
Risk AppetiteTHRILL2.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dafy Moto audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.52×
SustainabilityBALANCE0.67×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dafy Moto's target market in France?

Dafy Moto's target market in France covers an estimated 1,315,468 people, concentrated in Auvergne-Rhône-Alpes and Île-de-France.

02

What is the gender split and age of Dafy Moto customers?

28.9% of the Dafy Moto audience are female, 71.1% are male, with an average age of 36.4 years.

03

Which brands do Dafy Moto fans like most?

Dafy Moto fans show strongest brand affinity for Motorcycle helmet (18.08×), Love & Sex (20×), and Motorcycle accessories (12.85×) over the country average.

04

Where do Dafy Moto fans live in France?

Dafy Moto fans in France are most concentrated in Auvergne-Rhône-Alpes (reach ~200K), Île-de-France (reach ~100K), and Nouvelle-Aquitaine (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dafy Moto fans also like?

Beyond Dafy Moto itself, the audience over-indexes on Love & Sex (20×), Motorcycle accessories (12.85×), Touring motorcycle (12.98×), and Custom motorcycle (10.04×) compared to the France average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in France

See Dafy Moto audiences in other countries

How to read this data

Audience size is the estimated number of people in France who actively search for Dafy Moto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →