A data profile of the people who buy, follow and care about Lille in France — modelled from more than twelve digital signal sources. Lille has an estimated audience of 4,454,287 people in France.
The average Lille fan in France is 44.0 years old, more female, and lives primarily in Hauts-de-France.
The audience is concentrated in Hauts-de-France, Île-de-France, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (253.92× the country average).
Demographically, the Lille audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Lille fan in France is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Lille profile in France.
56.7% are female, 43.3% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 44.0 |
| Estimated audience size | 4,454,287 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
Where the Lille audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~2M | 4.71× | |
| 02 | Île-de-France | ~900K | 1.14× | |
| 03 | Normandy | ~200K | 0.90× | |
| 04 | Grand Est | ~300K | 0.83× | |
| 05 | Auvergne-Rhône-Alpes | ~400K | 0.70× | |
| 06 | Brittany | ~100K | 0.67× | |
| 07 | Centre-Val de Loire | ~100K | 0.66× | |
| 08 | Pays de la Loire | ~200K | 0.64× | |
| 09 | Bourgogne-Franche-Comté | ~100K | 0.63× | |
| 10 | Nouvelle-Aquitaine | ~200K | 0.62× | |
| 11 | Provence-Alpes-Côte d'Azur | ~200K | 0.61× | |
| 12 | Occitanie | ~200K | 0.56× | |
| 13 | Corsica | ~10K | 0.45× |
The strongest cross-interests of the Lille audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 253.92× | ||
| 02 | Selfridges | Shopping | 225.90× | ||
| 03 | Christmas Gift | Kids & Family | 39.55× | ||
| 04 | Christmas tree | Kids & Family | 26.28× | ||
| 05 | Broadcasting of sports events | Movies & TV | 20.18× | ||
| 06 | Kitchen garden | Home & Garden | 19.91× | ||
| 07 | Zoom lens | Technology & Electronics | 19.49× | ||
| 08 | Dentistry | Business & Career | 15.26× | ||
| 09 | Breast Cancer awareness | Health | 14.61× | ||
| 10 | Hormone | Health | 13.77× | ||
| 11 | Girl power | Politics & Society | 11.55× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 9.77× | ||
| 13 | Burnout (psychology) | Health | 8.94× | ||
| 14 | New Testament | Politics & Society | 8.27× | ||
| 15 | Sustainable products | Politics & Society | 8.20× | ||
| 16 | Psoriasis Awareness | Health | 7.82× | ||
| 17 | Improvisation | Music & Radio | 5.87× | ||
| 18 | Midi Libre | News | 2.62× | ||
| 19 | Real property | Home & Garden | 2.42× | ||
| 20 | Belgium | Travel & Leisure | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.21× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.83× | |
| DIY Mentality | THRILL | 0.89× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Lille has an estimated audience of 4,454,287 people in France, concentrated in Hauts-de-France and Île-de-France.
56.7% of Lille fans are female, 43.3% are male, with an average age of 44.0 years.
Lille fans show strongest brand affinity for Love & Sex (253.92×), Christmas Gift (39.55×), and Kitchen garden (19.91×) over the country average.
Lille fans in France are most concentrated in Hauts-de-France (reach ~2M), Île-de-France (reach ~900K), and Auvergne-Rhône-Alpes (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lille itself, the audience over-indexes on Christmas Gift (39.55×), Kitchen garden (19.91×), Broadcasting of sports events (20.18×), and Christmas tree (26.28×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Lille. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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