A data profile of the people who buy, follow and care about Mechanics in France — modelled from more than twelve digital signal sources. Mechanics has an estimated audience of 2,430,729 people in France.
Mechanics has an estimated audience of 2,430,729 people in France. 18.5% are female, 81.5% are male, average age 44.3. Top brand affinities: Love & Sex, Snapped, Broadcasting of sports events, Christmas tree, Christmas Gift.
Top brand affinities include Love & Sex, Snapped, Broadcasting of sports events, with strongest over-indexing on Love & Sex (209.14× the country average).
Demographically, the Mechanics audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Mindfulness, Need for Security.
The typical Mechanics fan in France is more male, around 44.3 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Mechanics profile in France.
18.5% are female, 81.5% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 18.5% |
| Male | 81.5% |
| Average age | 44.3 |
| Estimated audience size | 2,430,729 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 34% |
of the worldwide Mechanics audience comes from France.
| Country | Share |
|---|---|
| United States | 15.9% |
| Brazil | 6.9% |
| Germany | 5.7% |
The strongest cross-interests of the Mechanics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 209.14× | ||
| 02 | Selfridges | Shopping | 147.22× | ||
| 03 | Christmas tree | Kids & Family | 21.83× | ||
| 04 | Snapped | Movies & TV | 20.00× | ||
| 05 | Christmas Gift | Kids & Family | 19.19× | ||
| 06 | Girl power | Politics & Society | 15.29× | ||
| 07 | Broadcasting of sports events | Movies & TV | 15.06× | ||
| 08 | Kitchen garden | Home & Garden | 9.35× | ||
| 09 | Breast Cancer awareness | Health | 9.09× | ||
| 10 | Single track (mountain biking) | Sports | 8.91× | ||
| 11 | Dentistry | Business & Career | 8.03× | ||
| 12 | Zoom lens | Technology & Electronics | 7.31× | ||
| 13 | Sustainable products | Politics & Society | 7.02× | ||
| 14 | Esso | Cars & Mobility | 5.27× | ||
| 15 | Moped | Cars & Mobility | 5.09× | ||
| 16 | Amanda Seyfried | Movies & TV | 4.62× | ||
| 17 | Norauto | Cars & Mobility | 3.52× | ||
| 18 | TotalEnergies | Cars & Mobility | 2.96× | ||
| 19 | Midi Libre | News | 2.20× | ||
| 20 | Internet & Social Media | 2.17× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.22× | |
| Need for Security | CONSERVATISM | 1.75× | |
| Quality Awareness | PREMIUM | 1.75× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.52× | |
| Healthy Lifestyle | BALANCE | 0.63× | |
| Creativity | OPEN | 0.71× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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