A data profile of the people who buy, follow and care about Mechanics in Brazil — modelled from more than twelve digital signal sources. Mechanics has an estimated audience of 4,189,736 people in Brazil.
Mechanics has an estimated audience of 4,189,736 people in Brazil. 24.6% are female, 75.4% are male, average age 42.7. Top brand affinities: Localiza, Formula One, Esporte Clube Bahia, Google Maps, Volkswagen.
Top brand affinities include Localiza, Formula One, Esporte Clube Bahia, with strongest over-indexing on Localiza (2.28× the country average).
Demographically, the Mechanics audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
The typical Mechanics fan in Brazil is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Localiza.
The key figures that characterise the Mechanics profile in Brazil.
24.6% are female, 75.4% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 42.7 |
| Estimated audience size | 4,189,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Mechanics audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 15.9% |
| Brazil | 6.9% |
| Germany | 5.7% |
The strongest cross-interests of the Mechanics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used Cars | Cars & Mobility | 3.55× | ||
| 02 | Used car | Cars & Mobility | 2.79× | ||
| 03 | Peugeot 208 | Cars & Mobility | 2.53× | ||
| 04 | Chevrolet Onix | Cars & Mobility | 2.50× | ||
| 05 | Sweepstakes | Games | 2.30× | ||
| 06 | Localiza | Cars & Mobility | 2.28× | ||
| 07 | Motorsport | Cars & Mobility | 2.28× | ||
| 08 | Jeep Compass | Cars & Mobility | 2.24× | ||
| 09 | Google Maps | Internet & Social Media | 2.23× | ||
| 10 | Peugeot | Cars & Mobility | 2.18× | ||
| 11 | Public transport | Cars & Mobility | 2.00× | ||
| 12 | Toyota | Cars & Mobility | 1.86× | ||
| 13 | Formula One | Sports | 1.82× | ||
| 14 | Volkswagen | Cars & Mobility | 1.79× | ||
| 15 | Enel | Home & Garden | 1.79× | ||
| 16 | Esporte Clube Bahia | Sports | 1.70× | ||
| 17 | Forró | Music & Radio | 1.69× | ||
| 18 | OLX | Shopping | 1.63× | ||
| 19 | MSN | News | 1.62× | ||
| 20 | Honda | Cars & Mobility | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.84× | |
| Family Orientation | CONSERVATISM | 1.49× | |
| Convenience Orientation | PREMIUM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.62× | |
| Indulgence | JOY | 0.63× | |
| Mindfulness | BALANCE | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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