Mechanics Audience in Germany
Mechanics has an estimated audience of 3,412,684 people in Germany. 22.1% are female, 77.9% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Stradivarius, Israel, Pillow, Urban horticulture.
The average Mechanics fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Stradivarius, Israel, with strongest over-indexing on Gil Ofarim (1.7× the country average). Demographically, the Mechanics audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Mechanics fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 39.4 |
| Estimated audience size | 3,412,684 |
Audience persona
The typical Mechanics fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 717,042 | 0.96× |
| Bayern | 612,523 | 1.12× |
| Baden-Württemberg | 485,183 | 1.04× |
| Hessen | 396,739 | 1.53× |
| Niedersachsen | 304,632 | 0.92× |
| Rheinland-Pfalz | 234,396 | 1.37× |
| Berlin | 179,442 | 1.18× |
| Sachsen | 154,564 | 0.92× |
| Schleswig-Holstein | 106,163 | 0.87× |
| Brandenburg | 102,128 | 0.96× |
| Sachsen-Anhalt | 77,899 | 0.88× |
| Thüringen | 72,729 | 0.84× |
| Hamburg | 68,771 | 0.89× |
| Mecklenburg-Vorpommern | 56,443 | 0.87× |
| Saarland | 31,760 | 0.76× |
| Bremen | 26,319 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.7× | Music & Radio |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.29× | Travel & Leisure |
| Pillow | 1.58× | Home & Garden |
| Urban horticulture | 1.81× | Home & Garden |
| Urban Outfitters | 1.6× | Shopping |
| KLIX (AM) | 2.29× | Music & Radio |
| Building insulation | 3.42× | Home & Garden |
| Handmade Gifts | 1.55× | Kids & Family |
| 3D printing | 1.64× | Technology & Electronics |
| Hammock camping | 5.13× | Travel & Leisure |
| Icon (magazine) | 1.78× | Arts & Culture |
| Google Home | 4.02× | Technology & Electronics |
| MK | 2× | Music & Radio |
| Academy Award for Best Original Score | 6.35× | Movies & TV |
| Grappling | 1.51× | Sports |
| Home Delivery | 1.82× | Food & Beverages |
| Keeper (password manager) | 2.62× | Technology & Electronics |
| JDSU | 1.95× | Business & Career |
| Eden Lake | 2.83× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Spirituality | BALANCE | 1.39 |
| Convenience Orientation | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Brazil | 6.9% |
| Germany | 5.7% |
See Mechanics audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mechanics have in Germany?
Mechanics has an estimated audience of 3,412,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mechanics fans?
22.1% of Mechanics fans are female, 77.9% are male, with an average age of 39.4 years.
Which brands do Mechanics fans like most?
Mechanics fans show strongest brand affinity for Gil Ofarim (1.7×), Stradivarius (1.97×), and Israel (2.29×) over the country average.
Where do Mechanics fans live in Germany?
Mechanics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 717,042), Bayern (reach 612,523), and Baden-Württemberg (reach 485,183). These three regions account for the largest share of the active audience.
What other brands do Mechanics fans also like?
Beyond Mechanics itself, the audience over-indexes on Stradivarius (1.97×), Israel (2.29×), Pillow (1.58×), and Urban horticulture (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.