Mechanics Audience in Germany
Mechanics has an estimated audience of 3,412,684 people in Germany. 22.1% are female, 77.9% are male, average age 39.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brenda Song, Hygiene, ICloud, Casino, Aluminium.
The average Mechanics fan in Germany is 39.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brenda Song, Hygiene, ICloud, with strongest over-indexing on Brenda Song (25.69× the country average). Demographically, the Mechanics audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Mechanics fans
| Metric | Value |
|---|---|
| Female | 22.1% |
| Male | 77.9% |
| Average age | 39.4 |
| Estimated audience size | 3,412,684 |
Audience persona
The typical Mechanics fan in Germany is more male, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Brenda Song.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 717,042 | 0.96× |
| Bayern | 612,523 | 1.12× |
| Baden-Württemberg | 485,183 | 1.04× |
| Hessen | 396,739 | 1.53× |
| Niedersachsen | 304,632 | 0.92× |
| Rheinland-Pfalz | 234,396 | 1.37× |
| Berlin | 179,442 | 1.18× |
| Sachsen | 154,564 | 0.92× |
| Schleswig-Holstein | 106,163 | 0.87× |
| Brandenburg | 102,128 | 0.96× |
| Sachsen-Anhalt | 77,899 | 0.88× |
| Thüringen | 72,729 | 0.84× |
| Hamburg | 68,771 | 0.89× |
| Mecklenburg-Vorpommern | 56,443 | 0.87× |
| Saarland | 31,760 | 0.76× |
| Bremen | 26,319 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brenda Song | 25.69× | Fashion & Accessoires |
| Hygiene | 3.52× | Beauty & Wellness |
| ICloud | 5.15× | Technology & Electronics |
| Casino | 5.74× | Games |
| Aluminium | 4.86× | Home & Garden |
| Fachhochschule | 6.7× | Business & Career |
| Customer relationship management | 4.38× | Business & Career |
| Deutsche Bahn | 1.93× | Cars & Mobility |
| Vacations | 2.32× | Travel & Leisure |
| Self care | 2.83× | Health |
| Motorcycle helmet | 3.93× | Cars & Mobility |
| Family | 1.61× | Kids & Family |
| Industrial engineering | 4.58× | Business & Career |
| Scooters | 3.19× | Cars & Mobility |
| Ruhr | 3.89× | Travel & Leisure |
| Stuttgart | 2.51× | Travel & Leisure |
| Solar energy | 2.36× | Home & Garden |
| Kawasaki | 4.57× | Cars & Mobility |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Brewing | 3.68× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Spirituality | BALANCE | 1.39 |
| Convenience Orientation | PREMIUM | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
| DIY Mentality | THRILL | 1.3 |
| Need for Security | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.9% |
| Brazil | 6.9% |
| Germany | 5.7% |
See Mechanics audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mechanics have in Germany?
Mechanics has an estimated audience of 3,412,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mechanics fans?
22.1% of Mechanics fans are female, 77.9% are male, with an average age of 39.4 years.
Which brands do Mechanics fans like most?
Mechanics fans show strongest brand affinity for Brenda Song (25.69×), Hygiene (3.52×), and ICloud (5.15×) over the country average.
Where do Mechanics fans live in Germany?
Mechanics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 717,042), Bayern (reach 612,523), and Baden-Württemberg (reach 485,183). These three regions account for the largest share of the active audience.
What other brands do Mechanics fans also like?
Beyond Mechanics itself, the audience over-indexes on Hygiene (3.52×), ICloud (5.15×), Casino (5.74×), and Aluminium (4.86×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.