A data profile of the people who buy, follow and care about Mechanics in Spain — modelled from more than twelve digital signal sources. Mechanics has an estimated audience of 2,484,551 people in Spain.
Mechanics has an estimated audience of 2,484,551 people in Spain. 25.6% are female, 74.4% are male, average age 46.8. Top brand affinities: IBEX 35, Solar energy, Sandra Bullock, Bankinter, Nature.
Top brand affinities include IBEX 35, Solar energy, Sandra Bullock, with strongest over-indexing on IBEX 35 (2.75× the country average).
Demographically, the Mechanics audience skews more male with an average age of 46.8, and over-indexes on personality traits such as Individualism, Patriotism.
The typical Mechanics fan in Spain is more male, around 46.8 years old, with strong Individualism tendencies and a notable affinity for IBEX 35.
The key figures that characterise the Mechanics profile in Spain.
25.6% are female, 74.4% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 25.6% |
| Male | 74.4% |
| Average age | 46.8 |
| Estimated audience size | 2,484,551 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 37% |
of the worldwide Mechanics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.9% |
| Brazil | 6.9% |
| Germany | 5.7% |
The strongest cross-interests of the Mechanics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 6.12× | ||
| 02 | Sandra Bullock | Movies & TV | 5.98× | ||
| 03 | Lubricant | Home & Garden | 5.79× | ||
| 04 | Solar energy | Home & Garden | 3.97× | ||
| 05 | Carcare | Cars & Mobility | 3.95× | ||
| 06 | Automobile repair shop | Cars & Mobility | 3.82× | ||
| 07 | Norauto | Cars & Mobility | 3.38× | ||
| 08 | Sustainable energy | Home & Garden | 3.15× | ||
| 09 | IBEX 35 | Business & Career | 2.75× | ||
| 10 | BP | Cars & Mobility | 2.49× | ||
| 11 | Innovation | Business & Career | 2.27× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.21× | ||
| 13 | Bankinter | Business & Career | 2.17× | ||
| 14 | Banco Sabadell | Business & Career | 2.10× | ||
| 15 | Energy | Home & Garden | 2.08× | ||
| 16 | Caixabank | Business & Career | 1.98× | ||
| 17 | Loterías y Apuestas del Estado | Games | 1.94× | ||
| 18 | Movistar+ | Movies & TV | 1.72× | ||
| 19 | Canada | Travel & Leisure | 1.61× | ||
| 20 | Nature | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.36× | |
| Patriotism | CONSERVATISM | 2.01× | |
| Need for Security | CONSERVATISM | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.65× | |
| Design Affinity | PREMIUM | 0.67× | |
| Pet Ownership | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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