Mechanics Audience in United States

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Mechanics has an estimated audience of 9,594,297 people in United States. 24.0% are female, 76.0% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Staples (Canada), MSN, AutoZone, Chuck Norris, O'Reilly Auto Parts.

The average Mechanics fan in United States is 42.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Staples (Canada), MSN, AutoZone, with strongest over-indexing on Staples (Canada) (5.73× the country average). Demographically, the Mechanics audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Mechanics fans

Demographic split for Mechanics audience in United States
MetricValue
Female24.0%
Male76.0%
Average age42.1
Estimated audience size9,594,297

Audience persona

The typical Mechanics fan in United States is more male, around 42.1 years old, with strong Patriotism tendencies and a notable affinity for Staples (Canada).

Top regions in United States

Top regions ranked by reach for Mechanics in United States
RegionReachAffinity
California1,488,5881.41×
Texas1,265,4021.53×
Florida763,0391.17×
New York517,2670.96×
Illinois353,3841.11×
Georgia316,3921.07×
Ohio310,2541.05×
North Carolina302,7721.05×
Pennsylvania301,1220.93×
Virginia286,3501.23×
New Jersey216,5290.89×
Michigan215,7650.86×
Arizona214,2551.09×
Washington213,7291.11×
Tennessee208,1961.08×
Colorado201,3401.33×
Oregon199,3661.81×
Indiana167,3720.95×
Massachusetts146,0390.77×
Kentucky142,3481.18×
Maryland138,5050.84×
Missouri137,7130.89×
South Carolina124,6480.86×
Utah117,5421.37×
Louisiana115,1300.93×
Oklahoma114,7041.08×
Wisconsin113,1430.78×
Minnesota112,6480.82×
Nevada102,0501.1×
Alabama100,5640.75×
Kansas81,3131.08×
Arkansas75,4000.95×
Connecticut71,6440.74×
New Mexico67,0521.39×
Iowa65,3790.83×
Mississippi60,9350.77×
Idaho54,4721.13×
Nebraska39,8630.83×
Hawaii36,1350.88×
West Virginia35,2730.79×
Montana31,6231.19×
Maine27,1900.79×
New Hampshire25,2640.67×
Rhode Island25,2530.83×
Washington, District of Columbia19,9640.69×
Alaska19,5720.95×
South Dakota17,4580.79×
Delaware17,3880.66×
Wyoming17,3431.22×
North Dakota17,3230.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mechanics audience
BrandAffinityCategory
Staples (Canada)5.73×Business & Career
MSN3.92×News
AutoZone3.77×Cars & Mobility
Chuck Norris4.24×Movies & TV
O'Reilly Auto Parts4.17×Cars & Mobility
Advance Auto Parts3.88×Cars & Mobility
Great Clips3.62×Beauty & Wellness
National Auto Sport Association11.34×Sports
Nature1.55×Home & Garden
Automobile repair shop4.44×Cars & Mobility
Ford Expedition8.86×Cars & Mobility
Discount Tire2.8×Shopping
Dodge Charger (LX)7.95×Cars & Mobility
Lawn mower3.3×Home & Garden
Solar energy2.38×Home & Garden
SUVs1.64×Cars & Mobility
Diesel engine3.62×Cars & Mobility
Dump truck2.74×Cars & Mobility
Universal Technical Institute10.78×Cars & Mobility
Toyota Highlander5.38×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mechanics audience
TraitClusterScore
PatriotismCONSERVATISM1.7
IndividualismJOY1.62
Need for SecurityCONSERVATISM1.47
Family OrientationCONSERVATISM1.34
Convenience OrientationPREMIUM1.34
Quality AwarenessPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Mechanics
CountryShare
United States15.9%
Brazil6.9%
Germany5.7%

See Mechanics audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mechanics have in United States?

Mechanics has an estimated audience of 9,594,297 people in United States, concentrated in California and Texas.

What is the gender split and age of Mechanics fans?

24.0% of Mechanics fans are female, 76.0% are male, with an average age of 42.1 years.

Which brands do Mechanics fans like most?

Mechanics fans show strongest brand affinity for Staples (Canada) (5.73×), MSN (3.92×), and AutoZone (3.77×) over the country average.

Where do Mechanics fans live in United States?

Mechanics fans in United States are most concentrated in California (reach 1,488,588), Texas (reach 1,265,402), and Florida (reach 763,039). These three regions account for the largest share of the active audience.

What other brands do Mechanics fans also like?

Beyond Mechanics itself, the audience over-indexes on MSN (3.92×), AutoZone (3.77×), Chuck Norris (4.24×), and O'Reilly Auto Parts (4.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mechanics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.