A data profile of the people who buy, follow and care about Social in France — modelled from more than twelve digital signal sources. Social has an estimated audience of 2,657,950 people in France.
Social has an estimated audience of 2,657,950 people in France. 63.0% are female, 37.0% are male, average age 45.5. Top brand affinities: Love & Sex, Kitchen garden, Girl power, Dentistry, Christmas Gift.
Top brand affinities include Love & Sex, Kitchen garden, Girl power, with strongest over-indexing on Love & Sex (343.33× the country average).
Demographically, the Social audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Mindfulness, Individualism.
The typical Social fan in France is more female, around 45.5 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Social profile in France.
63.0% are female, 37.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 45.5 |
| Estimated audience size | 2,657,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 38% |
of the worldwide Social audience comes from France.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 5.4% |
| Italy | 5.3% |
The strongest cross-interests of the Social audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 343.33× | ||
| 02 | Selfridges | Shopping | 188.04× | ||
| 03 | Girl power | Politics & Society | 29.78× | ||
| 04 | Christmas Gift | Kids & Family | 22.65× | ||
| 05 | Myspace | Internet & Social Media | 20.00× | ||
| 06 | Dentistry | Business & Career | 18.66× | ||
| 07 | Christmas tree | Kids & Family | 17.61× | ||
| 08 | Kitchen garden | Home & Garden | 17.51× | ||
| 09 | Raincoat | Fashion & Accessoires | 16.01× | ||
| 10 | Breast Cancer awareness | Health | 13.39× | ||
| 11 | Broadcasting of sports events | Movies & TV | 12.57× | ||
| 12 | Zoom lens | Technology & Electronics | 11.83× | ||
| 13 | Hormone | Health | 11.64× | ||
| 14 | Doctor of Medicine | Business & Career | 9.99× | ||
| 15 | Improvisation | Music & Radio | 5.91× | ||
| 16 | Kitchenware | Home & Garden | 3.92× | ||
| 17 | Political science | Business & Career | 3.92× | ||
| 18 | Midi Libre | News | 2.68× | ||
| 19 | Real property | Home & Garden | 2.32× | ||
| 20 | Ouest France | News | 1.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.81× | |
| Individualism | JOY | 2.09× | |
| Quality Awareness | PREMIUM | 2.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Patriotism | CONSERVATISM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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