Social Audience in Germany
Social has an estimated audience of 1,788,654 people in Germany. 60.7% are female, 39.3% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Felix Baumgartner, Tagesschau, Italo disco.
The average Social fan in Germany is 42.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Felix Baumgartner, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Social audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Spirituality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.1 |
| Estimated audience size | 1,788,654 |
Audience persona
The typical Social fan in Germany is more female, around 42.1 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 393,782 | 1.01× |
| Bayern | 240,204 | 0.84× |
| Baden-Württemberg | 219,019 | 0.9× |
| Niedersachsen | 181,453 | 1.04× |
| Hessen | 113,460 | 0.83× |
| Sachsen | 97,184 | 1.11× |
| Berlin | 86,208 | 1.08× |
| Rheinland-Pfalz | 76,457 | 0.85× |
| Schleswig-Holstein | 66,510 | 1.04× |
| Brandenburg | 57,803 | 1.04× |
| Thüringen | 46,790 | 1.03× |
| Hamburg | 44,358 | 1.1× |
| Sachsen-Anhalt | 41,838 | 0.9× |
| Mecklenburg-Vorpommern | 32,663 | 0.96× |
| Bremen | 21,108 | 1.38× |
| Saarland | 19,865 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 9.07× | Business & Career |
| Felix Baumgartner | 6.7× | Sports |
| Tagesschau | 2.61× | Movies & TV |
| Italo disco | 11.03× | Music & Radio |
| Real property | 5.06× | Home & Garden |
| Pets | 1.64× | Pets & Animals |
| Eintracht Frankfurt | 2.08× | Sports |
| Westdeutscher Rundfunk | 2.94× | Movies & TV |
| Automobiles | 1.6× | Cars & Mobility |
| Deichmann | 1.98× | Shopping |
| Spiegel Online | 1.61× | News |
| Transfermarkt | 2.02× | Sports |
| Tchibo | 2.22× | Shopping |
| Freeware | 1.9× | Technology & Electronics |
| Image scanner | 7.92× | Technology & Electronics |
| Spanish language | 4.06× | Politics & Society |
| FOCUS Online | 1.95× | News |
| Jamie Lee Curtis | 4.6× | Movies & TV |
| Gala | 1.54× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.51 |
| Convenience Orientation | PREMIUM | 1.49 |
| Mindfulness | BALANCE | 1.45 |
| Healthy Lifestyle | BALANCE | 1.39 |
| Individualism | JOY | 1.39 |
| Pet Ownership | JOY | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 5.4% |
| Italy | 5.3% |
See Social audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Social have in Germany?
Social has an estimated audience of 1,788,654 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Social fans?
60.7% of Social fans are female, 39.3% are male, with an average age of 42.1 years.
Which brands do Social fans like most?
Social fans show strongest brand affinity for Jotex (78.71×), Western Union (9.07×), and Felix Baumgartner (6.7×) over the country average.
Where do Social fans live in Germany?
Social fans in Germany are most concentrated in Nordrhein-Westfalen (reach 393,782), Bayern (reach 240,204), and Baden-Württemberg (reach 219,019). These three regions account for the largest share of the active audience.
What other brands do Social fans also like?
Beyond Social itself, the audience over-indexes on Western Union (9.07×), Felix Baumgartner (6.7×), Tagesschau (2.61×), and Italo disco (11.03×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.