Social Audience in United States

Social logo

Social has an estimated audience of 18,381,509 people in United States. 63.8% are female, 36.2% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Wok.

The average Social fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Social audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Social fans

Demographic split for Social audience in United States
MetricValue
Female63.8%
Male36.2%
Average age43.6
Estimated audience size18,381,509

Audience persona

The typical Social fan in United States is more female, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Social in United States
RegionReachAffinity
California2,104,1111.04×
Texas1,668,1451.06×
Florida1,389,0781.12×
New York1,009,1240.98×
Michigan862,9251.8×
Georgia622,3851.1×
Colorado586,5072.02×
North Carolina585,6421.06×
Pennsylvania563,9580.91×
Illinois558,8760.91×
Ohio498,5980.88×
New Jersey496,1711.06×
Missouri465,2041.57×
Virginia433,7230.97×
Maryland427,8871.35×
Alabama414,1471.61×
Louisiana409,3901.73×
Tennessee348,0420.94×
Arizona339,6100.9×
Indiana327,9740.98×
Washington307,8590.83×
Massachusetts296,5460.82×
Minnesota258,0060.98×
South Carolina250,2270.9×
Wisconsin211,5880.77×
Oklahoma206,2981.01×
Kentucky201,0760.87×
Kansas195,2811.35×
Arkansas177,1421.17×
Oregon168,2230.8×
Connecticut158,6810.86×
Nevada156,0730.88×
Mississippi154,4951.02×
Nebraska140,9261.53×
Utah125,1670.76×
Iowa124,2350.82×
Hawaii83,1371.05×
New Mexico81,1890.88×
West Virginia69,4260.81×
Idaho67,7380.73×
Washington, District of Columbia51,8780.94×
Rhode Island49,8640.85×
Maine49,8340.76×
New Hampshire49,1800.68×
Delaware43,3120.85×
Montana31,2910.61×
North Dakota29,2840.78×
South Dakota27,7830.65×
Alaska26,4900.67×
Vermont21,6330.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Social audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop11.79×Internet & Social Media
Governor of Michigan15.75×Politics & Society
headspace18.15×Health
Wok11.44×Food & Beverages
Cherish (group)17.36×Music & Radio
Google Home10.2×Technology & Electronics
Grace Slick13.68×Music & Radio
Hibachi10.93×Food & Beverages
Fairy godmother9.88×Literature
Grinch4.88×Movies & TV
El Paso County, Colorado15.6×Travel & Leisure
Vocal harmony5.33×Music & Radio
TV Fanatic11.93×Movies & TV
Hipster10.23×Politics & Society
Ira Glass18.07×Music & Radio
Guitarist (magazine)11.77×Music & Radio
Cryptic crossword15.83×Technology & Electronics
Kikar HaShabbat16×News
Nationality2×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Social audience
TraitClusterScore
Community OrientationOPEN1.51
SpiritualityBALANCE1.47
IndividualismJOY1.39
Family OrientationCONSERVATISM1.29
Quality AwarenessPREMIUM1.27
Convenience OrientationPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Social
CountryShare
United States25.7%
Brazil5.4%
Italy5.3%

See Social audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Social have in United States?

Social has an estimated audience of 18,381,509 people in United States, concentrated in California and Texas.

What is the gender split and age of Social fans?

63.8% of Social fans are female, 36.2% are male, with an average age of 43.6 years.

Which brands do Social fans like most?

Social fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (11.79×), and Governor of Michigan (15.75×) over the country average.

Where do Social fans live in United States?

Social fans in United States are most concentrated in California (reach 2,104,111), Texas (reach 1,668,145), and Florida (reach 1,389,078). These three regions account for the largest share of the active audience.

What other brands do Social fans also like?

Beyond Social itself, the audience over-indexes on Goop (11.79×), Governor of Michigan (15.75×), headspace (18.15×), and Wok (11.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.