A data profile of the people who buy, follow and care about Social in Brazil — modelled from more than twelve digital signal sources. Social has an estimated audience of 3,873,114 people in Brazil.
Social has an estimated audience of 3,873,114 people in Brazil. 72.6% are female, 27.4% are male, average age 38.4. Top brand affinities: Instagram, Country music, Rock music, Medicine, Shopping malls.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.69× the country average).
Demographically, the Social audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Social fan in Brazil is more female, around 38.4 years old, with strong Tradition tendencies and a notable affinity for Instagram.
The key figures that characterise the Social profile in Brazil.
72.6% are female, 27.4% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 72.6% |
| Male | 27.4% |
| Average age | 38.4 |
| Estimated audience size | 3,873,114 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Social audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 25.7% |
| Brazil | 5.4% |
| Italy | 5.3% |
The strongest cross-interests of the Social audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Borussia Dortmund | Sports | 4.05× | ||
| 02 | Toy Story (franchise) | Movies & TV | 4.05× | ||
| 03 | Rick and Morty | Movies & TV | 3.59× | ||
| 04 | Microwave oven | Home & Garden | 3.22× | ||
| 05 | Spanish language | Politics & Society | 2.46× | ||
| 06 | Public transport | Cars & Mobility | 2.03× | ||
| 07 | Rock music | Music & Radio | 1.79× | ||
| 08 | Medicine | Business & Career | 1.76× | ||
| 09 | Pop music | Music & Radio | 1.76× | ||
| 10 | Country music | Music & Radio | 1.75× | ||
| 11 | Microsoft | Technology & Electronics | 1.72× | ||
| 12 | Hip hop music | Music & Radio | 1.70× | ||
| 13 | Internet & Social Media | 1.69× | |||
| 14 | Soul music | Music & Radio | 1.65× | ||
| 15 | MSN | News | 1.62× | ||
| 16 | Shopping malls | Shopping | 1.61× | ||
| 17 | Hypermarket | Shopping | 1.61× | ||
| 18 | Michael Jackson | Music & Radio | 1.61× | ||
| 19 | Jazz music | Music & Radio | 1.54× | ||
| 20 | Telecommunication | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.79× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Individualism | JOY | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.68× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Social. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.