A data profile of the people who buy, follow and care about Barstool Sports in United Kingdom — modelled from more than twelve digital signal sources. Barstool Sports has an estimated audience of 5,021 people in United Kingdom.
The average Barstool Sports fan in United Kingdom is 32.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, East of England, Greater London.
The key figures that characterise the Barstool Sports profile in United Kingdom.
29.9% are female, 70.1% are male, average age 32.9.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 32.9 |
| Estimated audience size | 5,021 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Barstool Sports audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 91.7% |
| Canada | 6.7% |
| Ireland | 0.2% |
Where the Barstool Sports audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | <1K | 1.82× | |
| 02 | Northern Ireland | <1K | 1.26× | |
| 03 | Greater London | <1K | 1.25× | |
| 04 | Scotland | <1K | 1.00× | |
| 05 | North West | <1K | 0.97× | |
| 06 | South East | <1K | 0.95× | |
| 07 | South West | <1K | 0.90× | |
| 08 | North East | <1K | 0.90× | |
| 09 | West Midlands | <1K | 0.87× | |
| 10 | East Midlands | <1K | 0.86× | |
| 11 | Wales | <1K | 0.85× | |
| 12 | England | ~4K | 0.83× | |
| 13 | Yorkshire and the Humber | <1K | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Barstool Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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