Rascasse Audience Intelligence

Barstool Sports Audience in Germany

A data profile of the people who buy, follow and care about Barstool Sports in Germany — modelled from more than twelve digital signal sources. Barstool Sports has an estimated audience of 2,593 people in Germany.

#4753among Website / Newspaper / Magazine in Germany#15042in Sports

The average Barstool Sports fan in Germany is 28.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Seattle Seahawks, Buffalo Bills, New England Patriots, with strongest over-indexing on Seattle Seahawks (29.9× the country average).

Demographically, the Barstool Sports audience skews more male with an average age of 28.1, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Barstool Sports fan in Germany is more male, around 28.1 years old, with strong Risk Appetite tendencies and a notable affinity for Seattle Seahawks.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Barstool Sports profile in Germany.

Audience size
3K
in Germany
Gender
36.6%♀
63.4% male
Age
28.1
average years
Country rank
#129431
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Barstool Sports

36.6% are female, 63.4% are male, average age 28.1.

Fig. 02

Gender split

36.6%
Female
63.4%
Male
Demographic split for Barstool Sports audience in Germany
MetricValue
Female36.6%
Male63.4%
Average age28.1
Estimated audience size2,593
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Barstool Sports audience in Germany
Age bracketShare%
16-1954%
20-2920%
30-3912%
40-4910%
50+5%
Fig. 04

Worldwide distribution

0.1%

of the worldwide Barstool Sports audience comes from Germany.

Worldwide audience distribution share by country for Barstool Sports
CountryShare
United States91.9%
Canada6.7%
Ireland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barstool Sports audience in Germany is strongest.

Fig. 05

Top regions by affinity

Barstool Sports fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin<1K1.53×
02Bayern<1K1.33×
03Hessen<1K1.30×
04Bremen<1K1.16×
05Nordrhein-Westfalen<1K1.07×
06Saarland<1K1.06×
07Hamburg<1K1.04×
08Rheinland-Pfalz<1K0.98×
09Mecklenburg-Vorpommern<1K0.95×
10Thüringen<1K0.93×
11Sachsen-Anhalt<1K0.92×
12Schleswig-Holstein<1K0.89×
13Brandenburg<1K0.88×
14Sachsen<1K0.87×
15Baden-Württemberg<1K0.85×
16Niedersachsen<1K0.79×
Fig. 06

Affinity by region

Affinity by region — Barstool Sports, Germany
0.79×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barstool Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barstool Sports audience
#·InterestCategoryAffinity×
01Minnesota VikingsSports30.91×
02Seattle SeahawksSports29.90×
03New Orleans SaintsSports29.83×
04Las Vegas RaidersSports29.41×
05New York GiantsSports28.68×
06Philadelphia EaglesSports28.51×
07Buffalo BillsSports28.09×
08Pittsburgh SteelersSports27.43×
09Tampa Bay BuccaneersSports26.89×
10San Francisco 49ersSports26.56×
11New England PatriotsSports24.72×
12Cleveland BrownsSports24.64×
13Tom BradySports23.73×
14Green Bay PackersSports21.26×
15Edmonton OilersSports21.14×
16Kansas City ChiefsSports18.70×
17Stanley CupSports15.47×
18SportschauSports3.78×
19SV Werder BremenSports3.73×
20FIFA World CupSports2.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barstool Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barstool Sports audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.60×
PatriotismCONSERVATISM1.55×
Sports ActivityPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barstool Sports audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.53×
CreativityOPEN0.64×
Community OrientationOPEN0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barstool Sports have in Germany?

Barstool Sports has an estimated audience of 2,593 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Barstool Sports fans?

36.6% of Barstool Sports fans are female, 63.4% are male, with an average age of 28.1 years.

03

Which brands do Barstool Sports fans like most?

Barstool Sports fans show strongest brand affinity for Seattle Seahawks (29.9×), Buffalo Bills (28.09×), and New England Patriots (24.72×) over the country average.

04

Where do Barstool Sports fans live in Germany?

Barstool Sports fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Baden-Württemberg (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do Barstool Sports fans also like?

Beyond Barstool Sports itself, the audience over-indexes on Buffalo Bills (28.09×), New England Patriots (24.72×), Philadelphia Eagles (28.51×), and Tom Brady (23.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Barstool Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Barstool Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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