Rascasse Audience Intelligence

Barstool Sports Audience Demographics in United States

Barstool Sports has an estimated audience of 5.1M people in United States.

#176among websites & media in United States
#574in Sports

The average Barstool Sports fan in United States is 34.4 years old, more male, and lives primarily in Massachusetts.

Most fans live in Massachusetts, New York, Pennsylvania.

Top affinities include Mo Rocca, Yahoo! Sports, Bleacher Report, with strongest over-indexing on Mo Rocca (5.83× the country average).

Demographically, the Barstool Sports audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical Barstool Sports fan in United States is more male, around 34.4 years old, with strong Patriotism tendencies and a notable affinity for Mo Rocca.

Category: Sports · Type: Website / Newspaper / Magazine

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.1M
in United States
Gender
35.5%♀
64.5% male
Age
34.4
average years
Country rank
#6677
among all objects in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Barstool Sports

35.5% are female, 64.5% are male, average age 34.4.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Barstool Sports audience in United States
MetricValue
Female35.5%
Male64.5%
Average age34.4
Estimated audience size5.1M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Barstool Sports audience in United States
Age bracketShare%
16-2434%
25-3423%
35-4417%
45-5414%
55+12%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Barstool Sports audience comes from United States.

Worldwide audience distribution share by country for Barstool Sports
CountryShare
United States91.4%
Canada7.0%
Ireland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Barstool Sports fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~500K5.08×
02New Hampshire~80K4.00×
03Rhode Island~50K3.04×
04Maine~50K2.32×
05Connecticut~100K2.14×
06South Dakota~20K1.37×
07Pennsylvania~300K1.31×
08New Jersey~200K1.26×
09Illinois~200K1.25×
10New York~300K1.10×
11Delaware~20K1.09×
12Vermont~10K1.06×
13Iowa~50K1.04×
14Ohio~200K1.01×
15Montana~20K1.00×
16Washington, District of Columbia~10K1.00×
17Michigan~100K0.96×
18Minnesota~80K0.91×
19Nebraska~30K0.91×
20South Carolina~70K0.89×
21Wisconsin~80K0.87×
22Kansas~40K0.82×
23Tennessee~90K0.80×
24Kentucky~60K0.80×
25Indiana~80K0.79×
26Virginia~100K0.78×
27Colorado~70K0.78×
28North Dakota~9K0.78×
29Maryland~70K0.76×
30North Carolina~100K0.75×
31Wyoming~7K0.74×
32Missouri~60K0.68×
33Florida~200K0.66×
34Alabama~50K0.64×
35Arizona~70K0.61×
36Georgia~100K0.58×
37Arkansas~30K0.58×
38West Virginia~20K0.57×
39Oklahoma~30K0.56×
40Oregon~30K0.53×
41Utah~20K0.50×
42Louisiana~30K0.49×
43Mississippi~20K0.49×
44Idaho~10K0.47×
45Texas~100K0.42×
46California~200K0.41×
47Washington~50K0.40×
48Nevada~20K0.39×
49Hawaii~8K0.35×
50New Mexico~10K0.32×
Fig. 06

Affinity by region

Affinity by region — Barstool Sports, United States
0.32×1.00×5.08×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Barstool Sports audience vs. the country average
#·InterestCategoryAffinity×
01Mo RoccaMovies & TV5.83×
02Yahoo! SportsSports4.54×
03Bleacher ReportSports3.35×
04Detroit LionsSports2.74×
05Philadelphia EaglesSports2.61×
06New England PatriotsSports2.52×
07Pittsburgh SteelersSports2.48×
08Chicago BearsSports2.45×
09NFL NetworkSports2.33×
10College basketballSports2.11×
11ESPNSports2.03×
12Golden State WarriorsSports1.94×
13Los Angeles LakersSports1.90×
14Ultimate Fighting ChampionshipSports1.76×
15LeBron JamesSports1.70×
16MLBSports1.67×
17Eastern Time ZonePolitics & Society1.64×
18Chick-fil-AFood & Beverages1.61×
19FIFA World Cup 2026Sports1.59×
20NBASports1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Barstool Sports audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Barstool Sports audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.44×
Risk AppetiteTHRILL1.17×
Need for SecurityCONSERVATISM1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Barstool Sports audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
Quality AwarenessPREMIUM0.90×
CreativityOPEN0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sports audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Barstool Sports over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/barstool-sports-90860” · Methodology