A data profile of the people who buy, follow and care about Malcolm Todd in United Kingdom — modelled from more than twelve digital signal sources. Malcolm Todd has an estimated audience of 127,475 people in United Kingdom.
Malcolm Todd has an estimated audience of 127,475 people in United Kingdom. 52.4% are female, 47.6% are male, average age 37.0. Top brand affinities: Tessa Thompson, Teyana Taylor, Livemusic, Bill Nighy, Do it yourself (DIY).
Top brand affinities include Tessa Thompson, Teyana Taylor, Livemusic, with strongest over-indexing on Tessa Thompson (9.69× the country average).
Demographically, the Malcolm Todd audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
The typical Malcolm Todd fan in United Kingdom is balanced, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Tessa Thompson.
The key figures that characterise the Malcolm Todd profile in United Kingdom.
52.4% are female, 47.6% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 37.0 |
| Estimated audience size | 127,475 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 16% |
of the worldwide Malcolm Todd audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 74.0% |
| United Kingdom | 5.5% |
| Australia | 5.3% |
The strongest cross-interests of the Malcolm Todd audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lil Peep | Music & Radio | 11.68× | ||
| 02 | Tessa Thompson | Movies & TV | 9.69× | ||
| 03 | Jim Parsons | Movies & TV | 9.58× | ||
| 04 | Teyana Taylor | Movies & TV | 9.48× | ||
| 05 | Ezra Miller | Movies & TV | 8.01× | ||
| 06 | Bill Nighy | Movies & TV | 7.62× | ||
| 07 | Colin Farrell | Movies & TV | 6.78× | ||
| 08 | Zootopia | Movies & TV | 5.74× | ||
| 09 | Ralph Fiennes | Movies & TV | 5.61× | ||
| 10 | Helena Bonham Carter | Movies & TV | 5.55× | ||
| 11 | Google Images | Internet & Social Media | 4.85× | ||
| 12 | The Breakfast Club | Movies & TV | 4.07× | ||
| 13 | Robert Redford | Movies & TV | 3.69× | ||
| 14 | Ariana Grande | Music & Radio | 3.41× | ||
| 15 | Livemusic | Music & Radio | 3.23× | ||
| 16 | Millie Bobby Brown | Movies & TV | 2.53× | ||
| 17 | Philanthropy | Arts & Culture | 2.09× | ||
| 18 | Batman | Movies & TV | 1.93× | ||
| 19 | Superman | Movies & TV | 1.80× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.62× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Tradition | CONSERVATISM | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Quality Awareness | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Malcolm Todd. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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