Rascasse Audience Intelligence

Panache Lingerie Target Market in United Kingdom

A data profile of the people who buy, follow and care about Panache Lingerie in United Kingdom — modelled from more than twelve digital signal sources. Panache Lingerie has an estimated audience of 46,835 people in United Kingdom.

The average Panache Lingerie fan in United Kingdom is 42.6 years old, more female, and lives primarily in England.

The audience is concentrated in England, Scotland, Wales.

Top brand affinities include Bravissimo (company), Oliver Bonas, Do it yourself (DIY), with strongest over-indexing on Bravissimo (company) (25.38× the country average).

Demographically, the Panache Lingerie audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.

The typical Panache Lingerie fan in United Kingdom is more female, around 42.6 years old, with strong Indulgence tendencies and a notable affinity for Bravissimo (company).

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Panache Lingerie profile in United Kingdom.

Audience size
47K
in United Kingdom
Gender
87.1%♀
12.9% male
Age
42.6
average years
Country rank
#46505
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Panache Lingerie

87.1% are female, 12.9% are male, average age 42.6.

Fig. 02

Gender split

87.1%
Female
12.9%
Male
Demographic split for Panache Lingerie audience in United Kingdom
MetricValue
Female87.1%
Male12.9%
Average age42.6
Estimated audience size46,835
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Panache Lingerie audience in United Kingdom
Age bracketShare%
16-1911%
20-2921%
30-3916%
40-4925%
50+27%
Fig. 04

Worldwide distribution

51.9%

of the worldwide Panache Lingerie audience comes from United Kingdom.

Worldwide audience distribution share by country for Panache Lingerie
CountryShare
United Kingdom51.9%
France17.7%
Australia15.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panache Lingerie audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Panache Lingerie customers by region in United Kingdom
#RegionReachAffinity×
01Scotland~6K1.31×
02Northern Ireland~1K0.98×
03Wales~2K0.92×
04England~40K0.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panache Lingerie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panache Lingerie audience
#·InterestCategoryAffinity×
01Bravissimo (company)Fashion & Accessoires25.38×
02Baking powderFood & Beverages8.18×
03Pour MoiFashion & Accessoires7.79×
04DeichmannShopping7.30×
05Oliver BonasFashion & Accessoires6.42×
06HypermarketShopping5.34×
07FertilizerHome & Garden4.77×
08QVCMovies & TV4.13×
09Non-alcoholic beverageFood & Beverages3.54×
10Nationwide Building SocietyBusiness & Career3.17×
11New LookFashion & Accessoires2.97×
12Do it yourself (DIY)Home & Garden2.46×
13Google MapsInternet & Social Media2.40×
14River IslandFashion & Accessoires2.38×
15TravelodgeTravel & Leisure2.38×
16DebenhamsFashion & Accessoires2.10×
17WaitroseShopping1.90×
18DunelmHome & Garden1.86×
19Marks & SpencerShopping1.77×
20TescoShopping1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panache Lingerie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panache Lingerie audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.62×
Convenience OrientationPREMIUM1.56×
DIY MentalityTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panache Lingerie audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.87×
Luxury OrientationPREMIUM0.93×
Social Media UsageJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Panache Lingerie's target market in United Kingdom?

Panache Lingerie's target market in United Kingdom covers an estimated 46,835 people, concentrated in England and Scotland.

02

What is the gender split and age of Panache Lingerie customers?

87.1% of the Panache Lingerie audience are female, 12.9% are male, with an average age of 42.6 years.

03

Which brands do Panache Lingerie fans like most?

Panache Lingerie fans show strongest brand affinity for Bravissimo (company) (25.38×), Oliver Bonas (6.42×), and Do it yourself (DIY) (2.46×) over the country average.

04

Where do Panache Lingerie fans live in United Kingdom?

Panache Lingerie fans in United Kingdom are most concentrated in England (reach ~40K), Scotland (reach ~6K), and Wales (reach ~2K). These three regions account for the largest share of the active audience.

05

What other brands do Panache Lingerie fans also like?

Beyond Panache Lingerie itself, the audience over-indexes on Oliver Bonas (6.42×), Do it yourself (DIY) (2.46×), Hypermarket (5.34×), and New Look (2.97×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Panache Lingerie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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