Rascasse Audience Intelligence

Vikings - History Channel Audience in United Kingdom

A data profile of the people who buy, follow and care about Vikings - History Channel in United Kingdom — modelled from more than twelve digital signal sources. Vikings - History Channel has an estimated audience of 1,705 people in United Kingdom.

Vikings - History Channel has an estimated audience of 1,705 people in United Kingdom. 45.5% are female, 54.5% are male, average age 25.4. Top brand affinities: Vikings (TV series), Graphic novel, Anime and manga fandom, Pantera, Superhero fiction.

Top brand affinities include Vikings (TV series), Graphic novel, Anime and manga fandom, with strongest over-indexing on Vikings (TV series) (48.81× the country average).

Demographically, the Vikings - History Channel audience skews balanced with an average age of 25.4, and over-indexes on personality traits such as Risk Appetite, Urban Lifestyle.

The typical Vikings - History Channel fan in United Kingdom is balanced, around 25.4 years old, with strong Risk Appetite tendencies and a notable affinity for Vikings (TV series).

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vikings - History Channel profile in United Kingdom.

Audience size
2K
in United Kingdom
Gender
45.5%
54.5% male
Age
25.4
average years
Country rank
#102925
TV Channel in United Kingdom
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Vikings - History Channel

45.5% are female, 54.5% are male, average age 25.4.

Fig. 02

Gender split

45.5%
Female
54.5%
Male
Demographic split for Vikings - History Channel audience in United Kingdom
MetricValue
Female45.5%
Male54.5%
Average age25.4
Estimated audience size1,705
Fig. 03

Age distribution

Ø 25.4
average years
Age distribution of the Vikings - History Channel audience in United Kingdom
Age bracketShare%
16-1955%
20-2926%
30-3919%
40-490%
50+0%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Vikings - History Channel audience comes from United Kingdom.

Worldwide audience distribution share by country for Vikings - History Channel
CountryShare
United States53.8%
Germany11.4%
United Kingdom5.2%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vikings - History Channel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vikings - History Channel audience
#·InterestCategoryAffinity×
01Vikings (TV series)Movies & TV48.81×
02PanteraMusic & Radio14.24×
03Political thrillerMovies & TV10.04×
04MegadethMusic & Radio10.01×
05Concept artArts & Culture8.68×
06Graphic novelLiterature7.87×
07Superhero fictionLiterature6.02×
08ParaglidingSports4.87×
09Action role-playing gameGames3.81×
10Epic GamesGames3.68×
11Collectible card gameGames3.57×
12Anime and manga fandomLiterature3.47×
13Affiliate marketingBusiness & Career3.43×
14Digital artArts & Culture2.86×
15BooksellingLiterature2.85×
16BirdwatchingPets & Animals2.76×
17Psychological thrillerLiterature2.54×
18E-book readersTechnology & Electronics2.33×
19Performing artsBusiness & Career2.27×
20Mobile gameGames1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vikings - History Channel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Vikings - History Channel audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.18×
Urban LifestyleOPEN1.52×
Career OrientationPOWER1.52×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Vikings - History Channel audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.25×
Pet OwnershipJOY0.31×
Healthy LifestyleBALANCE0.37×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Vikings - History Channel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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