A data profile of the people who buy, follow and care about Adidas in Indonesia — modelled from more than twelve digital signal sources. Adidas has an estimated audience of 3,073,653 people in Indonesia.
The average Adidas fan in Indonesia is 32.6 years old, more male, and lives primarily in West Java.
The audience is concentrated in West Java, Jakarta, East Java.
Top brand affinities include Outerwear, Sweater, Streetwear, with strongest over-indexing on Outerwear (1.81× the country average).
Demographically, the Adidas audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Need for Security, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.
The typical Adidas fan in Indonesia is more male, around 32.6 years old, with strong Need for Security tendencies and a notable affinity for Outerwear.
The key figures that characterise the Adidas profile in Indonesia.
39.3% are female, 60.7% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 32.6 |
| Estimated audience size | 3,073,653 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 35% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 7% |
of the worldwide Adidas audience comes from Indonesia.
| Country | Share |
|---|---|
| United States | 15.0% |
| Japan | 7.4% |
| Germany | 5.8% |
Where the Adidas audience in Indonesia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jakarta | ~500K | 2.04× | |
| 02 | Bali | ~100K | 1.86× | |
| 03 | Special Region of Yogyakarta | ~90K | 1.73× | |
| 04 | Banten | ~200K | 1.51× | |
| 05 | West Java | ~700K | 1.45× | |
| 06 | East Java | ~500K | 1.37× | |
| 07 | Central Java | ~400K | 1.31× | |
| 08 | East Kalimantan | ~60K | 1.24× | |
| 09 | Riau Islands | ~40K | 1.24× | |
| 10 | South Sulawesi | ~100K | 1.20× | |
| 11 | South Sumatra | ~80K | 1.13× | |
| 12 | South Kalimantan | ~40K | 1.00× | |
| 13 | Bangka-Belitung Islands | ~20K | 0.99× | |
| 14 | Jambi | ~30K | 0.97× | |
| 15 | Central Kalimantan | ~20K | 0.94× | |
| 16 | North Sumatra | ~100K | 0.91× | |
| 17 | West Sumatra | ~50K | 0.91× | |
| 18 | Lampung | ~60K | 0.90× | |
| 19 | North Kalimantan | ~9K | 0.89× | |
| 20 | North Sulawesi | ~30K | 0.88× | |
| 21 | Riau | ~60K | 0.86× | |
| 22 | Southeast Sulawesi | ~20K | 0.86× | |
| 23 | Bengkulu | ~20K | 0.85× | |
| 24 | Papua (province) | ~10K | 0.81× | |
| 25 | West Kalimantan | ~30K | 0.78× | |
| 26 | North Maluku | ~8K | 0.74× | |
| 27 | Aceh | ~30K | 0.72× | |
| 28 | West Nusa Tenggara | ~30K | 0.72× | |
| 29 | West Sulawesi | ~9K | 0.71× | |
| 30 | West Papua | ~7K | 0.69× | |
| 31 | Maluku | ~9K | 0.67× | |
| 32 | Central Sulawesi | ~20K | 0.66× | |
| 33 | Gorontalo (disambiguation)(2) | ~8K | 0.63× | |
| 34 | East Nusa Tenggara | ~10K | 0.41× |
The strongest cross-interests of the Adidas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nike | Fashion & Accessoires | 2.05× | ||
| 02 | Puma | Fashion & Accessoires | 1.94× | ||
| 03 | Reebok | Fashion & Accessoires | 1.86× | ||
| 04 | Converse | Fashion & Accessoires | 1.82× | ||
| 05 | Outerwear | Fashion & Accessoires | 1.81× | ||
| 06 | Cardigan (sweater) | Fashion & Accessoires | 1.81× | ||
| 07 | Uniqlo | Shopping | 1.80× | ||
| 08 | Love & Sex | Kids & Family | 1.69× | ||
| 09 | New Balance | Fashion & Accessoires | 1.66× | ||
| 10 | OLX | Shopping | 1.65× | ||
| 11 | Streetwear | Fashion & Accessoires | 1.64× | ||
| 12 | Sportswear (fashion) | Fashion & Accessoires | 1.63× | ||
| 13 | Shorts | Fashion & Accessoires | 1.62× | ||
| 14 | Sweater | Fashion & Accessoires | 1.59× | ||
| 15 | Sportswear (activewear) | Fashion & Accessoires | 1.59× | ||
| 16 | Google Books | Literature | 1.57× | ||
| 17 | Hoodie | Fashion & Accessoires | 1.55× | ||
| 18 | Toko Baju | Shopping | 1.55× | ||
| 19 | Sneaker collecting | Fashion & Accessoires | 1.53× | ||
| 20 | Denim | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.27× | |
| Individualism | JOY | 1.15× | |
| Early Adopter Mentality | POWER | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.76× | |
| Travelling | THRILL | 0.76× | |
| Patriotism | CONSERVATISM | 0.83× |
Adidas's target market in Indonesia covers an estimated 3,073,653 people, concentrated in West Java and Jakarta.
39.3% of the Adidas audience are female, 60.7% are male, with an average age of 32.6 years.
Adidas fans show strongest brand affinity for Outerwear (1.81×), Sweater (1.59×), and Streetwear (1.64×) over the country average.
Adidas fans in Indonesia are most concentrated in West Java (reach ~700K), Jakarta (reach ~500K), and East Java (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Adidas itself, the audience over-indexes on Sweater (1.59×), Streetwear (1.64×), Cardigan (sweater) (1.81×), and OLX (1.65×) compared to the Indonesia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Adidas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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