A data profile of the people who buy, follow and care about BNI in Indonesia — modelled from more than twelve digital signal sources. BNI has an estimated audience of 2,480,396 people in Indonesia.
BNI has an estimated audience of 2,480,396 people in Indonesia. 39.5% are female, 60.5% are male, average age 29.5. Top brand affinities: Private banking, Automated teller machine, Do it yourself (DIY), Anti-lock braking system, La Roche-Posay.
Top brand affinities include Private banking, Automated teller machine, Do it yourself (DIY), with strongest over-indexing on Private banking (30.09× the country average).
Demographically, the BNI audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Career Orientation, Quality Awareness.
The typical BNI fan in Indonesia is more male, around 29.5 years old, with strong Career Orientation tendencies and a notable affinity for Private banking.
The key figures that characterise the BNI profile in Indonesia.
39.5% are female, 60.5% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 29.5 |
| Estimated audience size | 2,480,396 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 38% | |
| 30-39 | 19% | |
| 40-49 | 7% | |
| 50+ | 2% |
of the worldwide BNI audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 65.4% |
| Japan | 8.7% |
| United States | 5.2% |
The strongest cross-interests of the BNI audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private banking | Business & Career | 30.09× | ||
| 02 | Hyaluronan | Beauty & Wellness | 6.10× | ||
| 03 | Automated teller machine | Business & Career | 5.92× | ||
| 04 | Anti-lock braking system | Cars & Mobility | 5.43× | ||
| 05 | Manual transmission | Cars & Mobility | 4.41× | ||
| 06 | La Roche-Posay | Beauty & Wellness | 4.17× | ||
| 07 | First-time buyer | Shopping | 2.38× | ||
| 08 | Bedroom furniture | Home & Garden | 2.29× | ||
| 09 | Kitchenware | Home & Garden | 2.09× | ||
| 10 | Mobile banking | Business & Career | 2.02× | ||
| 11 | Retail banking | Business & Career | 1.87× | ||
| 12 | Wedding Planners | Kids & Family | 1.83× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.75× | ||
| 14 | Business class | Travel & Leisure | 1.65× | ||
| 15 | First class travel | Travel & Leisure | 1.65× | ||
| 16 | Anti-aging cream | Beauty & Wellness | 1.59× | ||
| 17 | Department store | Shopping | 1.59× | ||
| 18 | Online food ordering | Food & Beverages | 1.57× | ||
| 19 | Hypermarket | Shopping | 1.51× | ||
| 20 | Uniqlo | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 11.24× | |
| Quality Awareness | PREMIUM | 1.65× | |
| Luxury Orientation | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.71× | |
| Creativity | OPEN | 0.73× | |
| Social Media Usage | JOY | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for BNI. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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