A data profile of the people who buy, follow and care about Depok in Indonesia — modelled from more than twelve digital signal sources. Depok has an estimated audience of 2,372,937 people in Indonesia.
Depok has an estimated audience of 2,372,937 people in Indonesia. 47.8% are female, 52.2% are male, average age 34.0. Top brand affinities: Traveloka, Garuda Indonesia, FamilyMart, Allkpop, Scholarship.
Top brand affinities include Traveloka, Garuda Indonesia, FamilyMart, with strongest over-indexing on Traveloka (2.14× the country average).
Demographically, the Depok audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.
The typical Depok fan in Indonesia is balanced, around 34.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Traveloka.
The key figures that characterise the Depok profile in Indonesia.
47.8% are female, 52.2% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 34.0 |
| Estimated audience size | 2,372,937 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Depok audience comes from Indonesia.
| Country | Share |
|---|---|
| Indonesia | 48.0% |
| Japan | 24.2% |
| United States | 5.4% |
The strongest cross-interests of the Depok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Longchamp | Fashion & Accessoires | 2.81× | ||
| 02 | Traveloka | Travel & Leisure | 2.14× | ||
| 03 | Garuda Indonesia | Travel & Leisure | 2.08× | ||
| 04 | Scholarship | Kids & Family | 1.88× | ||
| 05 | Michael Jackson | Music & Radio | 1.85× | ||
| 06 | Self-love | Health | 1.77× | ||
| 07 | Female entrepreneur | Business & Career | 1.77× | ||
| 08 | Real estate investment club | Business & Career | 1.76× | ||
| 09 | 7-Eleven | Shopping | 1.72× | ||
| 10 | Fast fashion | Fashion & Accessoires | 1.70× | ||
| 11 | Astro (Malaysian satellite television) | Movies & TV | 1.63× | ||
| 12 | Luxury yacht | Travel & Leisure | 1.63× | ||
| 13 | FamilyMart | Shopping | 1.62× | ||
| 14 | Real estate investment trust | Business & Career | 1.62× | ||
| 15 | CIMB | Business & Career | 1.59× | ||
| 16 | Primary school | Kids & Family | 1.58× | ||
| 17 | Maybank | Business & Career | 1.57× | ||
| 18 | Allkpop | Music & Radio | 1.55× | ||
| 19 | AFC Ajax | Sports | 1.55× | ||
| 20 | Innovation | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.33× | |
| DIY Mentality | THRILL | 1.26× | |
| Tradition | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Social Media Usage | JOY | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Depok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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