A data profile of the people who buy, follow and care about Depok in United States — modelled from more than twelve digital signal sources. Depok has an estimated audience of 268,691 people in United States.
The average Depok fan in United States is 34.4 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Anne Hathaway, Bangkok Airways, Utah Mammoth, with strongest over-indexing on Anne Hathaway (20.85× the country average).
Demographically, the Depok audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Travelling, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Depok fan in United States is more female, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Depok profile in United States.
60.4% are female, 39.6% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 34.4 |
| Estimated audience size | 268,691 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 16% | |
| 30-39 | 16% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Depok audience comes from United States.
| Country | Share |
|---|---|
| Indonesia | 48.0% |
| Japan | 24.2% |
| United States | 5.4% |
Where the Depok audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | <1K | 1.53× | |
| 02 | Vermont | <1K | 1.44× | |
| 03 | Maine | ~1K | 1.21× | |
| 04 | Montana | <1K | 1.20× | |
| 05 | Rhode Island | ~1K | 1.19× | |
| 06 | Delaware | <1K | 1.18× | |
| 07 | Hawaii | ~1K | 1.17× | |
| 08 | New Hampshire | ~1K | 1.16× | |
| 09 | West Virginia | ~1K | 1.13× | |
| 10 | Washington, District of Columbia | <1K | 1.12× | |
| 11 | South Dakota | <1K | 1.11× | |
| 12 | Idaho | ~1K | 1.09× | |
| 13 | New Mexico | ~1K | 1.07× | |
| 14 | North Dakota | <1K | 1.06× | |
| 15 | Mississippi | ~2K | 1.05× | |
| 16 | Arkansas | ~2K | 1.03× | |
| 17 | Nebraska | ~1K | 1.03× | |
| 18 | Kansas | ~2K | 1.01× | |
| 19 | Iowa | ~2K | 0.99× | |
| 20 | Oklahoma | ~3K | 0.96× | |
| 21 | Utah | ~2K | 0.96× | |
| 22 | Louisiana | ~3K | 0.95× | |
| 23 | Kentucky | ~3K | 0.95× | |
| 24 | Connecticut | ~3K | 0.95× | |
| 25 | Nevada | ~2K | 0.95× | |
| 26 | Alabama | ~4K | 0.93× | |
| 27 | Oregon | ~3K | 0.93× | |
| 28 | South Carolina | ~4K | 0.92× | |
| 29 | Washington | ~5K | 0.91× | |
| 30 | Missouri | ~4K | 0.90× | |
| 31 | Wisconsin | ~4K | 0.90× | |
| 32 | Minnesota | ~3K | 0.90× | |
| 33 | Tennessee | ~5K | 0.89× | |
| 34 | Indiana | ~4K | 0.89× | |
| 35 | Maryland | ~4K | 0.89× | |
| 36 | Colorado | ~4K | 0.89× | |
| 37 | Arizona | ~5K | 0.88× | |
| 38 | Massachusetts | ~5K | 0.87× | |
| 39 | Michigan | ~6K | 0.86× | |
| 40 | New Jersey | ~6K | 0.85× | |
| 41 | Virginia | ~6K | 0.85× | |
| 42 | Ohio | ~7K | 0.84× | |
| 43 | Georgia | ~7K | 0.84× | |
| 44 | North Carolina | ~7K | 0.84× | |
| 45 | Pennsylvania | ~7K | 0.83× | |
| 46 | Illinois | ~7K | 0.81× | |
| 47 | Florida | ~10K | 0.73× | |
| 48 | New York | ~10K | 0.73× | |
| 49 | California | ~20K | 0.72× | |
| 50 | Texas | ~20K | 0.69× |
The strongest cross-interests of the Depok audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bangkok Airways | Travel & Leisure | 78.49× | ||
| 02 | Rummikub | Games | 57.11× | ||
| 03 | AirAsia | Travel & Leisure | 27.55× | ||
| 04 | Utah Mammoth | Sports | 22.69× | ||
| 05 | FC Schalke 04 | Sports | 21.79× | ||
| 06 | Anne Hathaway | Movies & TV | 20.85× | ||
| 07 | Christian Pulisic | Sports | 20.00× | ||
| 08 | FIFA Club World Cup | Sports | 20.00× | ||
| 09 | Borussia Dortmund | Sports | 20.00× | ||
| 10 | Ko Samui | Travel & Leisure | 20.00× | ||
| 11 | Germany national football team | Sports | 20.00× | ||
| 12 | Leicester City F.C. | Sports | 20.00× | ||
| 13 | Burj Khalifa | Travel & Leisure | 20.00× | ||
| 14 | United States national football team | Sports | 15.95× | ||
| 15 | Sharon Stone | Movies & TV | 13.77× | ||
| 16 | Mrs. Doubtfire | Movies & TV | 13.56× | ||
| 17 | Home Alone | Movies & TV | 13.52× | ||
| 18 | Giant Food | Food & Beverages | 13.16× | ||
| 19 | Internet service provider | Technology & Electronics | 9.23× | ||
| 20 | Planet Fitness | Sports | 3.38× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 4.58× | |
| Sports Activity | POWER | 1.74× | |
| Risk Appetite | THRILL | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.62× | |
| Extroversion | THRILL | 0.77× | |
| Family Orientation | CONSERVATISM | 0.81× |
Depok has an estimated audience of 268,691 people in United States, concentrated in California and Texas.
60.4% of Depok fans are female, 39.6% are male, with an average age of 34.4 years.
Depok fans show strongest brand affinity for Anne Hathaway (20.85×), Bangkok Airways (78.49×), and Utah Mammoth (22.69×) over the country average.
Depok fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.
Beyond Depok itself, the audience over-indexes on Bangkok Airways (78.49×), Utah Mammoth (22.69×), Home Alone (13.52×), and Christian Pulisic (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Depok. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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