Rascasse Audience Intelligence

Leather Audience in Indonesia

A data profile of the people who buy, follow and care about Leather in Indonesia — modelled from more than twelve digital signal sources. Leather has an estimated audience of 3,637,796 people in Indonesia.

#382among Topic in Indonesia
#40in Fashion & Accessoires

The average Leather fan in Indonesia is 38.2 years old, balanced, and lives primarily in Bali.

The audience is concentrated in Bali, West Java, East Java.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Leather profile in Indonesia.

Audience size
3.6M
in Indonesia
Gender
45.7%♀
54.3% male
Age
38.2
average years
Country rank
#516
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Leather fans

45.7% are female, 54.3% are male, average age 38.2.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Leather audience in Indonesia
MetricValue
Female45.7%
Male54.3%
Average age38.2
Estimated audience size3,637,796
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Leather audience in Indonesia
Age bracketShare%
16-1914%
20-2927%
30-3925%
40-4921%
50+13%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Leather audience comes from Indonesia.

Worldwide audience distribution share by country for Leather
CountryShare
United States21.5%
United Kingdom5.3%
Italy5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leather audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Leather fans by region: top regions in Indonesia
#RegionReachAffinity×
01Bali~600K7.84×
02Special Region of Yogyakarta~100K1.97×
03Jakarta~400K1.27×
04Banten~200K1.18×
05East Java~400K1.01×
06South Kalimantan~50K1.01×
07Central Java~300K0.99×
08West Papua~10K0.99×
09Riau Islands~40K0.98×
10Bangka-Belitung Islands~20K0.97×
11East Kalimantan~60K0.96×
12West Sulawesi~10K0.96×
13West Nusa Tenggara~40K0.95×
14North Kalimantan~10K0.95×
15Central Kalimantan~30K0.94×
16Gorontalo (disambiguation)(2)~10K0.94×
17West Java~500K0.93×
18North Maluku~10K0.93×
19Bengkulu~30K0.92×
20Papua (province)~20K0.92×
21Maluku~20K0.92×
22Jambi~40K0.89×
23North Sulawesi~30K0.88×
24Southeast Sulawesi~20K0.88×
25Central Sulawesi~30K0.87×
26South Sumatra~80K0.86×
27East Nusa Tenggara~30K0.85×
28West Kalimantan~40K0.84×
29Aceh~40K0.83×
30Riau~70K0.82×
31Lampung~60K0.81×
32South Sulawesi~90K0.80×
33West Sumatra~50K0.80×
34North Sumatra~100K0.75×
Appendix

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More Fashion & Accessoires audiences in Indonesia

See Leather audiences in other countries

How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Leather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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