Rascasse Audience Intelligence

Musical instrument Audience in Indonesia

A data profile of the people who buy, follow and care about Musical instrument in Indonesia — modelled from more than twelve digital signal sources. Musical instrument has an estimated audience of 2,734,896 people in Indonesia.

#556among Topic in Indonesia
#33in Music & Radio

The average Musical instrument fan in Indonesia is 34.7 years old, more male, and lives primarily in West Java.

The audience is concentrated in West Java, Jakarta, East Java.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Musical instrument profile in Indonesia.

Audience size
2.7M
in Indonesia
Gender
39.1%
60.9% male
Age
34.7
average years
Country rank
#756
Topic in Indonesia
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical instrument fans

39.1% are female, 60.9% are male, average age 34.7.

Fig. 02

Gender split

39.1%
Female
60.9%
Male
Demographic split for Musical instrument audience in Indonesia
MetricValue
Female39.1%
Male60.9%
Average age34.7
Estimated audience size2,734,896
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Musical instrument audience in Indonesia
Age bracketShare%
16-1925%
20-2928%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Musical instrument audience comes from Indonesia.

Worldwide audience distribution share by country for Musical instrument
CountryShare
United States23.2%
Italy4.9%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Indonesia average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical instrument audience in Indonesia is strongest.

Fig. 05

Top regions by affinity

Musical instrument fans by region: top regions in Indonesia
#RegionReachAffinity×
01Central Kalimantan~80K3.74×
02Jakarta~300K1.34×
03Gorontalo (disambiguation)(2)~10K1.06×
04West Sulawesi~10K1.06×
05West Papua~9K1.04×
06West Nusa Tenggara~30K1.03×
07Bangka-Belitung Islands~10K1.03×
08Bali~60K1.01×
09Papua (province)~20K1.01×
10North Kalimantan~9K1.01×
11Riau Islands~30K1.00×
12Bengkulu~20K0.99×
13Maluku~10K0.99×
14North Maluku~9K0.99×
15North Sulawesi~30K0.98×
16Central Sulawesi~20K0.97×
17Southeast Sulawesi~20K0.97×
18West Java~400K0.96×
19Jambi~30K0.95×
20East Nusa Tenggara~30K0.95×
21South Sumatra~60K0.94×
22Aceh~30K0.94×
23Special Region of Yogyakarta~40K0.93×
24West Kalimantan~40K0.93×
25South Kalimantan~30K0.93×
26West Sumatra~40K0.92×
27East Kalimantan~40K0.92×
28Lampung~50K0.91×
29Riau~60K0.90×
30Banten~100K0.87×
31South Sulawesi~70K0.87×
32North Sumatra~100K0.86×
33East Java~200K0.73×
34Central Java~200K0.70×
Appendix

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How to read this data

Audience size is the estimated number of people in Indonesia who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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