Rascasse Audience Intelligence

Musical instrument Audience in Portugal

A data profile of the people who buy, follow and care about Musical instrument in Portugal — modelled from more than twelve digital signal sources. Musical instrument has an estimated audience of 2,319,714 people in Portugal.

#237among Topic in Portugal#14in Music & Radio

The average Musical instrument fan in Portugal is 44.6 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Musical instrument profile in Portugal.

Audience size
2.3M
in Portugal
Gender
48.3%♀
51.7% male
Age
44.6
average years
Country rank
#327
Topic in Portugal
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Musical instrument fans

48.3% are female, 51.7% are male, average age 44.6.

Fig. 02

Gender split

48.3%
Female
51.7%
Male
Demographic split for Musical instrument audience in Portugal
MetricValue
Female48.3%
Male51.7%
Average age44.6
Estimated audience size2,319,714
Fig. 03

Age distribution

Ø 44.6
average years
Age distribution of the Musical instrument audience in Portugal
Age bracketShare%
16-1910%
20-2914%
30-3918%
40-4926%
50+32%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Musical instrument audience comes from Portugal.

Worldwide audience distribution share by country for Musical instrument
CountryShare
United States23.2%
Italy4.9%
China4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Musical instrument audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Musical instrument fans by region: top regions in Portugal
#RegionReachAffinity×
01Bragança District~30K1.14×
02Portalegre District~30K1.10×
03Guarda District~30K1.08×
04Beja District~40K1.06×
05Vila Real District~40K1.04×
06Évora District~40K1.03×
07Castelo Branco District~50K1.02×
08Azores~60K1.01×
09Viana do Castelo District~60K0.99×
10Viseu District~80K0.98×
11Madeira~70K0.98×
12Coimbra District~100K0.96×
13Leiria District~100K0.95×
14Aveiro District~200K0.93×
15Braga District~200K0.92×
16Faro District~100K0.92×
17Setúbal District~200K0.91×
18Porto District~400K0.81×
19Santarém District~90K0.81×
20Lisbon District~600K0.79×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Musical instrument. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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