A data profile of the people who buy, follow and care about Zoom (carsharing) in Indonesia — modelled from more than twelve digital signal sources. Zoom (carsharing) has an estimated audience of 2,610,587 people in Indonesia.
Zoom (carsharing) has an estimated audience of 2,610,587 people in Indonesia. 57.3% are female, 42.7% are male, average age 29.5. Top brand affinities: Tata Motors, car repair, Traveloka, GoDaddy, Milk.
Top brand affinities include Tata Motors, car repair, Traveloka, with strongest over-indexing on Tata Motors (18.35× the country average).
Demographically, the Zoom (carsharing) audience skews more female with an average age of 29.5, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Zoom (carsharing) fan in Indonesia is more female, around 29.5 years old, with strong Career Orientation tendencies and a notable affinity for Tata Motors.
The key figures that characterise the Zoom (carsharing) profile in Indonesia.
57.3% are female, 42.7% are male, average age 29.5.
| Metric | Value |
|---|---|
| Female | 57.3% |
| Male | 42.7% |
| Average age | 29.5 |
| Estimated audience size | 2,610,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 43% | |
| 20-29 | 30% | |
| 30-39 | 12% | |
| 40-49 | 9% | |
| 50+ | 6% |
of the worldwide Zoom (carsharing) audience comes from Indonesia.
| Country | Share |
|---|---|
| China | 12.3% |
| India | 7.2% |
| Indonesia | 6.1% |
The strongest cross-interests of the Zoom (carsharing) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | GoDaddy | Technology & Electronics | 19.04× | ||
| 02 | Tata Motors | Cars & Mobility | 18.35× | ||
| 03 | car repair | Cars & Mobility | 16.87× | ||
| 04 | Thai Premier League | Sports | 5.51× | ||
| 05 | Used Cars | Cars & Mobility | 3.29× | ||
| 06 | Click-to-donate site | Internet & Social Media | 3.16× | ||
| 07 | GitHub | Internet & Social Media | 2.75× | ||
| 08 | Self-defense | Sports | 2.68× | ||
| 09 | Traveloka | Travel & Leisure | 2.38× | ||
| 10 | OPPO | Technology & Electronics | 2.30× | ||
| 11 | Bank Negara Indonesia | Business & Career | 2.21× | ||
| 12 | Travel Blogger | Travel & Leisure | 1.99× | ||
| 13 | Fast fashion | Fashion & Accessoires | 1.95× | ||
| 14 | Garuda Indonesia | Travel & Leisure | 1.87× | ||
| 15 | Milk | Food & Beverages | 1.81× | ||
| 16 | FamilyMart | Shopping | 1.76× | ||
| 17 | Modern architecture | Arts & Culture | 1.64× | ||
| 18 | Scooters | Cars & Mobility | 1.57× | ||
| 19 | Kebaya | Fashion & Accessoires | 1.54× | ||
| 20 | Allkpop | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.24× | |
| Travelling | THRILL | 1.99× | |
| Healthy Lifestyle | BALANCE | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.32× | |
| Community Orientation | OPEN | 0.43× | |
| Pet Ownership | JOY | 0.43× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Indonesia who actively search for Zoom (carsharing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Indonesia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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