A data profile of the people who buy, follow and care about Italy national rugby union team in Ireland — modelled from more than twelve digital signal sources. Italy national rugby union team has an estimated audience of 34,893 people in Ireland.
Italy national rugby union team has an estimated audience of 34,893 people in Ireland. 30.9% are female, 69.1% are male, average age 43.4. Top brand affinities: England Rugby, Rugby sevens, Harvey Norman, Six Nations Championship, Rory McIlroy.
Top brand affinities include England Rugby, Rugby sevens, Harvey Norman, with strongest over-indexing on England Rugby (14.44× the country average).
Demographically, the Italy national rugby union team audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Travelling, Sports Activity.
The typical Italy national rugby union team fan in Ireland is more male, around 43.4 years old, with strong Travelling tendencies and a notable affinity for England Rugby.
The key figures that characterise the Italy national rugby union team profile in Ireland.
30.9% are female, 69.1% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 43.4 |
| Estimated audience size | 34,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 28% |
The strongest cross-interests of the Italy national rugby union team audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | England Rugby | Sports | 14.44× | ||
| 02 | Rugby sevens | Sports | 4.30× | ||
| 03 | Epic Games | Games | 3.73× | ||
| 04 | Six Nations Championship | Sports | 3.47× | ||
| 05 | Leicester City F.C. | Sports | 3.03× | ||
| 06 | FC Bayern Munich | Sports | 2.35× | ||
| 07 | Rugby World Cup | Sports | 2.30× | ||
| 08 | UEFA Europa League | Sports | 2.29× | ||
| 09 | BBC Sport | Sports | 2.26× | ||
| 10 | Masters Tournament | Sports | 2.03× | ||
| 11 | Harvey Norman | Shopping | 1.85× | ||
| 12 | Chelsea F.C. | Sports | 1.78× | ||
| 13 | Aston Villa F.C. | Sports | 1.77× | ||
| 14 | Racing Post | Sports | 1.72× | ||
| 15 | Mixed martial arts | Sports | 1.58× | ||
| 16 | PGA Tour | Sports | 1.58× | ||
| 17 | FIFA World Cup | Sports | 1.57× | ||
| 18 | Carpentry | Home & Garden | 1.56× | ||
| 19 | Sydney | Travel & Leisure | 1.55× | ||
| 20 | Rory McIlroy | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.16× | |
| Sports Activity | POWER | 1.14× | |
| Early Adopter Mentality | POWER | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.75× | |
| Need for Security | CONSERVATISM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Italy national rugby union team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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