A data profile of the people who buy, follow and care about Pippa O'Connor in Ireland — modelled from more than twelve digital signal sources. Pippa O'Connor has an estimated audience of 70,237 people in Ireland.
Pippa O'Connor has an estimated audience of 70,237 people in Ireland. 95.2% are female, 4.8% are male, average age 40.0. Top brand affinities: Spar (retailer), IKEA, COS, Tesco, Sunscreen.
Top brand affinities include Spar (retailer), IKEA, COS, with strongest over-indexing on Spar (retailer) (2.68× the country average).
Demographically, the Pippa O'Connor audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.
The typical Pippa O'Connor fan in Ireland is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Pippa O'Connor profile in Ireland.
95.2% are female, 4.8% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 95.2% |
| Male | 4.8% |
| Average age | 40.0 |
| Estimated audience size | 70,237 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 22% | |
| 30-39 | 34% | |
| 40-49 | 24% | |
| 50+ | 12% |
of the worldwide Pippa O'Connor audience comes from Ireland.
| Country | Share |
|---|---|
| Ireland | 83.7% |
| United Kingdom | 8.7% |
| United States | 2.6% |
The strongest cross-interests of the Pippa O'Connor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cult Beauty | Shopping | 5.65× | ||
| 02 | COS | Shopping | 5.19× | ||
| 03 | Cyber Monday | Shopping | 4.23× | ||
| 04 | Sunscreen | Beauty & Wellness | 4.15× | ||
| 05 | CC cream | Beauty & Wellness | 3.75× | ||
| 06 | Lip balm | Beauty & Wellness | 3.59× | ||
| 07 | Face powder | Beauty & Wellness | 3.33× | ||
| 08 | Lip gloss | Beauty & Wellness | 3.15× | ||
| 09 | Spar (retailer) | Shopping | 2.68× | ||
| 10 | Charlotte Tilbury | Beauty & Wellness | 2.64× | ||
| 11 | TK Maxx | Shopping | 2.48× | ||
| 12 | Department store | Shopping | 2.36× | ||
| 13 | IKEA | Home & Garden | 2.00× | ||
| 14 | River Island | Fashion & Accessoires | 1.99× | ||
| 15 | Primark | Shopping | 1.99× | ||
| 16 | Renovation | Home & Garden | 1.73× | ||
| 17 | Ticketmaster | Travel & Leisure | 1.61× | ||
| 18 | Harvey Norman | Shopping | 1.56× | ||
| 19 | Tesco | Shopping | 1.54× | ||
| 20 | Sports Direct | Fashion & Accessoires | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 2.28× | |
| Design Affinity | PREMIUM | 2.13× | |
| Tradition | CONSERVATISM | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Early Adopter Mentality | POWER | 0.75× | |
| Spirituality | BALANCE | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Pippa O'Connor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.