A data profile of the people who buy, follow and care about WhatsApp in Ireland — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 1,434,419 people in Ireland.
WhatsApp has an estimated audience of 1,434,419 people in Ireland. 58.3% are female, 41.7% are male, average age 40.5. Top brand affinities: OLX, Instant messaging, Voice over IP, Erlang (programming language), KPop Demon Hunters.
Top brand affinities include OLX, Instant messaging, Voice over IP, with strongest over-indexing on OLX (5.24× the country average).
Demographically, the WhatsApp audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical WhatsApp fan in Ireland is more female, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for OLX.
The key figures that characterise the WhatsApp profile in Ireland.
58.3% are female, 41.7% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 40.5 |
| Estimated audience size | 1,434,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide WhatsApp audience comes from Ireland.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.2% |
| Brazil | 4.0% |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7-Eleven | Shopping | 7.31× | ||
| 02 | Erlang (programming language) | Technology & Electronics | 5.55× | ||
| 03 | OLX | Shopping | 5.24× | ||
| 04 | Voice over IP | Technology & Electronics | 4.09× | ||
| 05 | Reseller | Shopping | 2.91× | ||
| 06 | Bali | Travel & Leisure | 2.80× | ||
| 07 | Travel Blogger | Travel & Leisure | 2.78× | ||
| 08 | Indian Premier League | Sports | 2.38× | ||
| 09 | A.S. Roma | Sports | 2.26× | ||
| 10 | Inter Milan | Sports | 2.20× | ||
| 11 | KPop Demon Hunters | Movies & TV | 2.03× | ||
| 12 | Ligue 1 | Sports | 1.85× | ||
| 13 | Instant messaging | Internet & Social Media | 1.81× | ||
| 14 | EA Sports FC | Games | 1.80× | ||
| 15 | Evan Ferguson | Sports | 1.77× | ||
| 16 | Fair City | Movies & TV | 1.76× | ||
| 17 | Carlos Alcaraz | Sports | 1.74× | ||
| 18 | Videotelephony | Technology & Electronics | 1.61× | ||
| 19 | Now TV | Movies & TV | 1.52× | ||
| 20 | Aladdin (1992 Disney film) | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Individualism | JOY | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.79× | |
| Social Media Usage | JOY | 0.92× | |
| Individualism | JOY | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.